October 25, 2023 Stratably hosted Jonathan Maier from Salsify to share why a Center of Excellence (CoE) team can help scale your digital data operations effectively and efficiently – and how to actually set up the CoE for success. Key topics: Why it’s important to scale digital data operations Key organizational components for digital […]
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September 20, 2023 Stratably hosted Lauren Livak from The Digital Shelf Institute to share how brands can develop an effective PDP process that engages all aspects of the organization. Key topics: The importance of change management Linking PDP team structure to maturity Educating the broader organization Enable Commercial & IT teamwork Watch The […]
August 16, 2023 Stratably hosted Amanda Wolff from Flywheel Digital to share new product content best practices for Target.com. Key topics included: The importance of attributes How to leverage wellness icons Title nuances on Target.com Impact from keyword density vs. diversity Optimal bullet amounts Watch The Recording Here Action items for brands: Ensure […]
July 19, 2023 Stratably hosted Kiri Masters from Acadia to walk through best-in-class content examples on Amazon, along with why it’s important to invest in this area of your Amazon business. Key topics included: What is product & brand content on Amazon? Why is it important to invest? Why is ROI of content […]
June 28, 2023 Stratably hosted Abigail Amundson from Flywheel Content Studio to walk through video strategies and tactics that can be applied to Amazon, Walmart and Target. Key recommendations included: Match video content to the consumer journey Address purchase barriers eCommerce videos don’t need to be heavily produced Watch The Recording Here […]
June 8, 2023 Stratably hosted Paul Clauss from Whytespyder to share his perspective on why content quality scores (CQS) matter at Walmart and what changes are on the horizon. Watch The Recording Here Walmart’s digital business is projected to contribute more than half of total dollar growth this year, and merchants are […]
May 30, 2023 Stratably hosted Chris Marantette from Netrush to share his perspective on the concept of consumer brands turning their products into platforms. This unlocks unique opportunities to grow direct relationships with their most valuable consumers and enhance relationships with strategic retail customers. Watch The Recording Here Here’s what we found most […]