This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Customer reviews are among the most trusted forms of content for shoppers, with 51% of brands regularly or occasionally incorporating reviews into content development. Whether it’s reinforcing value claims, quoting happy customers, or addressing common concerns, reviews offer a low-cost, high-impact path to stronger PDPs. 2 minute read Optimized PDPs remain one of the […]
TL;DR: In this 20-minute Ecommerce Braintrust podcast, Stratably’s Russ Dieringer breaks down survey results from 286 brands and agencies on the implications and reactions from Amazon’s Rufus, with a practical take on how to respond. Consumer brands are all trying to figure out what Rufus means for their PDP and advertising strategies, and how to […]
TL;DR: We created a self-guided workshop you and your team can leverage to identify key areas of strength and potential gaps in your Amazon strategy and tactics. Once completed, incorporate your key priorities into your Amazon annual planning to sharpen your competitive edge. Stratably’s new self-guided strategic planning tool enables retail leaders to identify which […]
TL;DR: Most Amazon PDPs meet basic requirements but fall short of compelling execution. This analysis of five best-in-class PDPs from Revlon, Dude Wipes, Huggies, Carbe Diem! and Finish reveals what differentiates high-performing pages, including structured storytelling, mobile-first design, basket-building content, and AI optimization. Log in for access to the replay and presentation slides 2 minute […]
TL;DR: Apply Stratably’s Rufus-related benchmarking to your business through a structured workshop process with key internal stakeholders. Once complete, your team will have actionable insights into Rufus optimization strategies, tangible test results, and a clear path for continued learning and future optimization. 4 minute read All this week we’ve explored the degree to which brands […]
TL;DR: Brands often dilute their Amazon growth potential by spreading resources too thin. Effective assortment prioritization using data-driven tiering and clear execution standards can significantly boost profitable growth. Log in for access to the replay and presentation slides 2 minute read Consumer brands struggle to maximize Amazon performance due to misplaced resources and overly broad […]