Tag: Omnichannel Retail

Privacy & Social Commerce, Influencers’ Influence, Metaverse Commerce

Article in Research

Topics Covered: Facebook investing more into commerce, driven by privacy initiatives Shopify edging into advertising Google pushing back a cookie-less future The magnitude of influencers influence Two different takes on the limits of digital experiences How retailers are attempting to get shoppers back to stores Case studies on tapping into gaming Walmart’s supply chain focus to support customers

Gopuff: June 2021 Update

Article in Briefings

Gopuff is 2021’s Instacart   What do I mean? Opening up 30 micro-FCs/month in 2021 to add to its existing 450 Expanding categories – alcohol, OTC, beauty, and baby recent examples…baby is fastest growing category for them Targeting 15 minute delivery by next year 30% of new customers are from low CAC in-app referral and the metric […]

Online Grocery: Kroger CFCs, Instant Grocery, Instacart Ads

Article in Briefings

Topics Covered: Kroger launching digitally in Florida Flink being looked at by Amazon and Gopuff Instacart ads on pace to do $1 billion Improving grocery profitability Danone leveraging DTC for new product innovation Walmart focusing on in-home delivery Google partnering with Hy-Vee