July 18, 2024 3 minute read Four years on from the pandemic and brands continue to waffle on the “importance” of digital as a sales channel (let alone digital marketing). Recent data on digital sales penetration reveals contradictions to the narrative of eCommerce stagnation post-pandemic. This analysis leverages internal benchmark data alongside the U.S. Census […]
June 13, 2024 5 minute read All digital leaders face the same challenge: so much to do, so little time (and budget, and resources)! With so many variables to manage – inventory, pricing, content, advertising, brand control, variations, brand stores, you name it! – one of the most important facets of the job is deciding […]
June 10, 2024 3 minute read We shared benchmarking earlier this year suggesting paid search (and specifically, Sponsored Products) accounts for the majority of brands’ retail media spend. For instance, the growth in Amazon’s advertising business is driven primarily by Sponsored Products, despite it being the most mature ad type. Newer developments like Streaming TV […]
June 5, 2024 High performing brands have a unique opportunity to become a leader with their omnichannel retailers, offering collaboration, category insight, and novel consumer data. Chris Perry and Amanda Wolff from Firstmovr shared their seven-step framework for brands interested in capitalizing on the shift to omnichannel mindsets inside retailers: Everyday Excellence Ways of Working […]
June 2, 2024 2 minute read Brands have moved on from the retail media FOMO mentality of past years when a new retail media network (RMN) seemed to pop up weekly and brands felt a frantic pressure to invest in them all. They’ve come to terms with a few key facts: We’ll never have unlimited […]
May 28, 2024 This Walmart Omnichannel Quarterly Business Review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. Insights that help answer key questions like: Where is Walmart’s growth coming from? How much should I spend on Walmart Connect? Am I missing out on […]
May 22, 2024 This morning Target reported another quarter of sequential improvement in declining comps (down -3.7%) as softness in discretionary categories continues to ease. Digital turned the corner into positive comparable sales territory (+1.4%) to offset mid-single-digit declines (-4.8%) in the stores business. The company expects to return to positive growth in 2Q, with […]
May 16, 2024 Walmart reported another quarter of impressive results this morning, with sales and profitability outperforming expectations across all business units. According to CEO Doug McMillon, the shining stars of the quarter were: The eCommerce business Inventory management Rollbacks eCommerce continues to play a critical role to Walmart’s success, contributing 67% of the incremental […]