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Stratably’s April 2025 in-depth analysis of Amazon, including changes to our Competitive Edge framework and forecasts. 1 minute read Log in to download the full report linked at the bottom Our April 2025 Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on […]
Stratably and Consulterce share critical benchmarking and strategic recommendations from their benchmark study on 2025 Amazon Annual Vendor Negotiations (AVNs). 2 minute read Amazon AVNs are high-stakes, complex, and evolving—and for brands, preparation is everything. Understanding how other vendors are navigating negotiations can provide critical insights to help strengthen your strategy. That’s why Stratably and […]
Global benchmark of 203 manufacturers on 2025 annual vendor negotiations and building a profitable Amazon business. TL;DR: Amazon’s annual vendor negotiations are a critical opportunity for brands to align their investments with Amazon’s growth while protecting long-term profitability. Success requires balancing Amazon’s demands with strategic investments that drive measurable returns. 2 minute read Annual Vendor […]
TL;DR: CPG revenue growth forecasts have come down, but digital remains a bright spot—leading brands are doubling down on online channels to grow market share. 4 minute read Compared to 90 days ago, the CPG industry outlook has softened. While some companies outperformed expectations, several reported slowing revenue growth and/or lowered guidance, reflecting a cautious […]
A benchmark analysis of 92 large-to-mid-sized consumer brands, uncovering what separates Leaders from Laggards TL;DR: Retail media leaders outperform their peers by investing in larger, dedicated teams, fostering cross-department collaboration, centralizing leadership, activating more networks strategically, and adopting advanced KPIs that balance short-term sales with long-term growth. 1 minute read Retail media has become a […]
TL;DR: Amazon’s unit growth, promotional intensity, and advertising gains fueled its outperformance of the broader retail market in 4Q, while fulfillment and cost efficiencies are poised to drive sustained growth and profitability improvements in 2025. 3 minute read Amazon remains the fastest-growing platform at-scale for brands, outperforming the broader retail market by 3.6x in the […]
10 minute read (it’s worth it!) TL;DR: Most retailers ‘operate’ retail media networks devoid of robust spend and the related profits that come with it. As a result, these retailers can’t sustainably offer eCommerce at the very same time consumers are increasingly shopping online. Making money as a retailer is tough. Doing so in eCommerce […]