TL;DR: CPG revenue growth forecasts have come down, but digital remains a bright spot—leading brands are doubling down on online channels to grow market share. 4 minute read Compared to 90 days ago, the CPG industry outlook has softened. While some companies outperformed expectations, several reported slowing revenue growth and/or lowered guidance, reflecting a cautious […]
A benchmark analysis of 92 large-to-mid-sized consumer brands, uncovering what separates Leaders from Laggards TL;DR: Retail media leaders outperform their peers by investing in larger, dedicated teams, fostering cross-department collaboration, centralizing leadership, activating more networks strategically, and adopting advanced KPIs that balance short-term sales with long-term growth. 1 minute read Retail media has become a […]
TL;DR: Amazon’s unit growth, promotional intensity, and advertising gains fueled its outperformance of the broader retail market in 4Q, while fulfillment and cost efficiencies are poised to drive sustained growth and profitability improvements in 2025. 3 minute read Amazon remains the fastest-growing platform at-scale for brands, outperforming the broader retail market by 3.6x in the […]
10 minute read (it’s worth it!) TL;DR: Most retailers ‘operate’ retail media networks devoid of robust spend and the related profits that come with it. As a result, these retailers can’t sustainably offer eCommerce at the very same time consumers are increasingly shopping online. Making money as a retailer is tough. Doing so in eCommerce […]
1 minute read Log in to download the full report linked at the bottom This Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. It’s designed to cut through industry noise and save you time by bringing consumer brands […]
3 minute read Log in to download the full report linked at the bottom We analyzed 30 CPG companies including their revenue growth and profit trends, as well as what they said about the consumer backdrop, promotional intensity, marketing spend plans, and innovation. In addition, we developed a CPG Index model that estimates future growth, […]
1 minute read Log in to download the full report linked at the bottom Our 4Q24 Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. Driven by Stratably’s proprietary benchmarking and extensive qualitative research, it’s designed to cut through industry […]
TL;DR: Stratably’s latest research shows 2025 will be even more promotional than 2024, primarily via general price discounts and tentpole events. 7 minute read We’re in the thick of holiday and Q4, and you don’t have to go far to notice the highly promotional environment. A net 33% of brands report a more aggressive promotional […]