Tag: Digital Advertising

Updated May 2025 Amazon Forecasts: 2023-2026

Article in Briefings

TL;DR: Amazon’s gross merchandise value (GMV) is projected to decelerate from +8.5% in 2024 to +6.7% in 2025, although it is still projected to outperform the global retail market by 2-3x. Advertising is expected to grow +18.6%, outpacing the broader digital ad market. 1 minute read Log in to download Stratably’s Amazon Forecast linked at […]

Walmart 1Q26 Recap: Key Takeaways Including Tariff Analysis

Article in Briefings

TL;DR: Walmart posted another quarter of strong results, enabled by its leading omnichannel business. The company reaffirmed its full-year guidance and remains a retail standout, poised to maintain its leadership position amidst tariff-related economic risks. 7 minute read Walmart reported its fiscal 1Q26 results this morning, shedding light on tariffs along with an updated outlook […]

Amazon Ads vs. Rivals: 1Q25 Recap and 2025 Outlook

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

The Retail Media Wake Up Call

Article in Benchmarks

10 minute read (it’s worth it!) TL;DR: Most retailers ‘operate’ retail media networks devoid of robust spend and the related profits that come with it. As a result, these retailers can’t sustainably offer eCommerce at the very same time consumers are increasingly shopping online. Making money as a retailer is tough. Doing so in eCommerce […]

Takeaways from Amazon’s 3Q24 Results

Article in Briefings

October 31, 2024 TL;DR: Amazon’s 3Q retail growth was roughly in line with 2Q, driven primarily by an accelerating 1P business and continued growth in Ads. Its retail outperformance and dominance as a full-funnel advertising platform continues to drive focus and investment among consumer brands looking for growth. 4 minute read Amazon released its third […]

Key Advantages and Considerations of Walmart’s Self-Serve Display Offerings

Article in Briefings

October 25, 2024 TL;DR: No spend minimums, greater control, and enhanced visibility are the main draws to leverage Walmart’s self-serve platforms for Display test-and-learns. 4 minute read Walmart display ads are less widely adopted today compared to Amazon’s display offerings and paid search across retail media networks, in part due to limited budgets and the […]

Key Themes and Announcements from Amazon unBoxed 2024

Article in Briefings

October 23, 2024 TL;DR: Amazon unBoxed unveiled several new ad features and tools that allow advertisers to enhance product discovery, drive better media performance, and unlock full-funnel visibility across the customer journey. 4 minute read Last week, we wrote why Amazon continues to soak up so much retail media market share despite (or perhaps because […]

3Q24 Walmart Omnichannel Quarterly Business Review

Article in Benchmarks

October 21, 2024 1 minute read Log in to download the full report linked at the bottom This Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. It’s designed to cut through industry noise and save you time by […]