Tag: Digital Advertising
2026 Digital Ad Forecasts for Retail Media, Search, and Social
Article in BriefingsTL;DR: The digital ad market enters 2026 on solid footing with retail media remaining a major growth driver, social and search growing nicely, and AI-powered ad automation becoming an increasingly important part of the playbook. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise […]
Building Smarter 2026 Retail Media Plans for Kroger, Target and Instacart – Webinar Recap
Article in ResearchTL;DR: Kroger, Target, and Instacart are evolving in ways that make “one-size-fits-all” planning inefficient. Brands must tailor spend to each network’s maturity, double down on paid search efficiency before expanding offsite, and measure every dollar against incremental growth. 3 minute read Retail media has become one of the defining battlegrounds for growth in consumer brands. […]
September 2025 Food & CPG Outlook
Article in ForecastsTL;DR: CPG growth forecasts for 2025–2026 have edged higher following a stronger-than-expected 2Q, but consumer sentiment remains fragile and uncertainty persists. Margins are set to contract in 2025 under tariff and cost pressures, though still healthy relative to historic norms. Innovation, price pack architecture, disciplined pricing, sustained brand investment, targeted promotions, and eCommerce remain the […]
Amazon Competitive Edge Updates: Sharpen Your Strategy and Tactics
Article in BenchmarksTL;DR: Stratably’s Amazon Competitive Edge Framework shows where brands are investing on the platform and where true differentiation lies. This quarter’s update highlights notable shifts across AMC, A++ content, Brand Stores, Streaming TV, and more. 1 minute read Navigating Amazon requires clarity and focus, which is why we created the Amazon Competitive Edge Framework, mapping […]
Amazon Creator Connections: A Competitive Edge for Brands Driving Off-Site Traffic
Article in BenchmarksThis is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
September 2025 Amazon Strategy Workbook
Article in BenchmarksTL;DR: This comprehensive strategy workbook combines forecasts, consumer brand benchmarks, and expert intel with 10 hands-on tools for best-in-class Amazon strategy and execution in 2026. 1 minute read Log in to download the full workbook linked at the bottom Our Amazon Strategy Workbook includes All-Signal, No Noise insights digital leaders need to forecast their business, […]
Updated May 2025 Amazon Forecasts: 2023-2026
Article in BriefingsTL;DR: Amazon’s gross merchandise value (GMV) is projected to decelerate from +8.5% in 2024 to +6.7% in 2025, although it is still projected to outperform the global retail market by 2-3x. Advertising is expected to grow +18.6%, outpacing the broader digital ad market. 1 minute read Log in to download Stratably’s Amazon Forecast linked at […]