Tag: Amazon

Stratably Live 2023: All Webinar Recaps & Replays

Article in Building Blocks

Jan 2, 2024   To kick off 2024, we’re sharing the recaps and replays of 33 webinars we hosted last year spanning eCommerce topics like Amazon, retail media, product content, and more.   If you’re tasked with educating your organization on eCommerce this year – or simply eager to sharpen your own axe – this […]

Pureplay eTailers Outpacing the Market by Nearly 2x

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Brands Outperforming on Amazon this Holiday Despite More Difficulty Standing Out

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session on Optimizing Ads for Margin Between AVNs

Article in Research

December 5, 2023   Stratably hosted Andrew Hamada from Reason Automation to share a three-step process for optimizing ads for profit.   Watch the recording here Access additional resources from Reason Automation here Take action with this three-step process: Measure: Net PPM (pure product margin) and margin reporting strategy Add profitability metrics to weekly business […]

Amazon’s Strategic Advantage in a Value-Driven Market

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Forecasting Amazon's Holiday Quarter: Trends and Opportunities

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session on Driving Google Traffic to Amazon

Article in Research

November 2, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on the pros and cons of using Google to drive traffic to Amazon.   While most brands default to driving Google traffic to their DTC site, Amazon offers conversion rate advantages that may be significant enough to offset the data, […]