October 31, 2024 TL;DR: Amazon’s 3Q retail growth was roughly in line with 2Q, driven primarily by an accelerating 1P business and continued growth in Ads. Its retail outperformance and dominance as a full-funnel advertising platform continues to drive focus and investment among consumer brands looking for growth. 4 minute read Amazon released its third […]
October 28, 2024 TL;DR: Amazon is focused on expanding low ASP assortment to drive trial, sales growth, and share gains in the grocery market. Brands are on the fence given mixed results and meaningful margin implications. 3 minute read Amazon is increasingly asking food and CPG brands for more of their low-ASP assortment – the […]
October 23, 2024 TL;DR: Amazon unBoxed unveiled several new ad features and tools that allow advertisers to enhance product discovery, drive better media performance, and unlock full-funnel visibility across the customer journey. 4 minute read Last week, we wrote why Amazon continues to soak up so much retail media market share despite (or perhaps because […]
October 16, 2024 TL;DR: Amazon’s streaming TV advertising is a competitive edge opportunity for brands, although adoption is expected to rapidly increase over the next year. We recommend brands test-and-learn sooner than later which requires cross-functional alignment and in-house and/or external analytics support that understands how to leverage Amazon’s unique targeting and reporting capabilities. 4 […]
October 14, 2024 TL;DR: Brands and agencies are growing Amazon’s share of their retail media budgets despite its existing 87% market share of the retail media market. This is due to its superiority in terms of scale and strategic importance, competitive intensity, performance, analytics capabilities, ad activations, and PDP quality. 5 minute read (Scroll to […]
October 7, 2024 TL;DR: Brands committed to developing an omnichannel competitive edge should lean into the challenging initiatives the average brand resists, such as sound eControl practices, advanced analytics, and agile and holistic media planning. 1 minute read Retail leaders like us want the quick fix. The shortcuts or hacks for eliminating headaches and exploding […]
September 30, 2024 1 minute read Log in to download the full report linked at the bottom Stratably benchmarking suggests increasing marketing spend is the #1 company-wide growth driver in 2H, with retail media an increasingly important part of the overall marketing strategy. A net 70% of brands are expanding their retail media budgets as […]
September 11, 2024 TL;DR: Amazon’s sports streaming provides a white space opportunity for brands to reach incremental audiences, engage in new ways with the consumer, and access robust reporting compared to linear TV. It opens the door for smaller and emerging brands to access what was historically exclusive, coveted ad inventory. 3 minute read Amazon’s […]