A benchmark analysis of 92 large-to-mid-sized consumer brands, uncovering what separates Leaders from Laggards TL;DR: Retail media leaders outperform their peers by investing in larger, dedicated teams, fostering cross-department collaboration, centralizing leadership, activating more networks strategically, and adopting advanced KPIs that balance short-term sales with long-term growth. 1 minute read Retail media has become a […]
TL;DR: Amazon’s unit growth, promotional intensity, and advertising gains fueled its outperformance of the broader retail market in 4Q, while fulfillment and cost efficiencies are poised to drive sustained growth and profitability improvements in 2025. 3 minute read Amazon remains the fastest-growing platform at-scale for brands, outperforming the broader retail market by 3.6x in the […]
TL;DR: Gigi’s and Stackline’s new partnership highlights the potential of joining first-party datasets with Amazon’s rich data via Amazon Marketing Cloud. 3 minute read First-party data collaboration, streaming TV advertising, multi-retailer measurement, and Amazon Marketing Cloud (AMC) are just a few of the areas where brands are exploring opportunities to outpace their peers. Yet, for […]
TL;DR: Amazon is prioritizing Low ASP assortment to drive growth in the grocery market, offering opportunities for brands but posing profitability challenges as well. Success requires monitoring your competition and digital shelf, actively testing different types of Low ASP assortment, and managing margins through broad-based P&L improvements and offering this selection to Amazon only in […]
TL;DR: Assess Amazon’s AVN asks through the lens of business impact, guided by the Competitive Edge Framework. Direct Fulfillment and Subscribe & Save Accruals can deliver a competitive edge, while Vendor Flex, Merchandising Accruals, and Safe Listing Accruals warrant closer scrutiny. AVS offers potential for positive returns if brands effectively manage the program and align […]
TL;DR: Amazon’s supply chain initiatives—spanning regionalization, inventory optimizations, and more—pose operational challenges for brands but also position Amazon well to keep growing for brands. By proactively managing inventory, leveraging Amazon tools and contacts, and being adaptive, brands can position their own supply chains to maximize success on the platform. 2.5 minute read Amazon’s continuous advancements […]
TL;DR: Launching products on Amazon requires pulling several levers at the same time, including inventory, product content, and advertising, among others, while simultaneously working across the organization to get a product set up for success. 2 minute read Below is a summary of the key points from our Launching Products on Amazon webinar, starting with […]
10 minute read (it’s worth it!) TL;DR: Most retailers ‘operate’ retail media networks devoid of robust spend and the related profits that come with it. As a result, these retailers can’t sustainably offer eCommerce at the very same time consumers are increasingly shopping online. Making money as a retailer is tough. Doing so in eCommerce […]