Tag: Amazon

Breaking Down Retailer Strategy Through a Fulfillment Model Analysis

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How Hourly Bidding Can Create a Major Competitive Advantage – Recap

Article in Research

March 7, 2023 Stratably hosted Joe Shelerud from Ad Advance to explain what insights Amazon Marketing Stream (“Stream”) unlocks and how that drives hourly bidding opportunities on Amazon Sponsored Products and Sponsored Display. Watch the session hereSpending money on advertising is no longer enoughAmazon is a wildly competitive platform where brands and sellers scrape and claw their […]

Analyzing Digital Growth Across Amazon, Walmart & Target

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Digital Growth Competition + Instacart, ChatGPT, & Marketplaces

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CAGNY Themes + Updates on Walmart, Target, & Home Depot

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How to Use Media Data to Measure Digital Shelf Effectiveness – Recap

Article in Research

February 23, 2023 Stratably hosted Amanda Wolff from OneSpace, an Ascential Company, to walk through the modern approach towards measuring digital shelf effectiveness. Watch the session hereNearly half of brands are hiring staff dedicated to PDP contentPDP content is a fluid aspect of doing business with retailers. New components to PDP pages along with the growing importance […]

Retail media’s real challenge, plus CEO experience, Amazon, Shopify and DoorDash updates

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Insights on eCommerce, Consumer, Amazon and ATT from Shopify’s 4Q22 Results

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