Tag: Amazon

Amazon Ads Outperforms Peers with Measurement Advantage

Article in Benchmarks

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Amazon Ads vs. Social & Search Peers in 3Q23

Article in Forecasts

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Key Takeaways from Amazon’s 3Q23 Results

Article in Briefings

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Takeaways from our Live Session on Center of Excellence Teams for Data and Content

Article in Research

October 25, 2023   Stratably hosted Jonathan Maier from Salsify to share why a Center of Excellence (CoE) team can help scale your digital data operations effectively and efficiently – and how to actually set up the CoE for success. Key topics: Why it’s important to scale digital data operations Key organizational components for digital […]

Takeaways from our Live Session on Retail Media Incrementality

Article in Research

October 18, 2023   Stratably hosted Skye Frontier from Incremental to share three counterintuitive lessons from his research on retail media incrementality. Key topics: Why retail media is challenging to measure Different approaches to retail media measurement Counterintuitive findings Ad-attributed sales are uncorrelated with incremental sales Branded keywords drive incremental sales for brands/products with low […]

eCommerce growth forecast in the Home & Kitchen category

Article in Briefings

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Are Home Improvement shoppers returning to stores?

Article in Briefings

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Stratably’s Five-Step Framework for Navigating Amazon AVNs

Article in Briefings

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