Tag: Amazon

Smarter Amazon Price Scraping is Forcing a Rethink on Differentiation

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Prepping for Amazon AVNs 2026: Practical Insights to Kick Off Negotiation Season – Webinar Recap

Article in Research

TL;DR: Amazon enters the 2026 AVN season with both momentum and leverage which is likely to result in challenging negotiations and heavy investment requests from Amazon. Brands that invest in early and data-driven preparation, align internal teams, and proactively propose solutions can protect margins, turn missed opportunities into wins, and drive more collaborative and profitable […]

Amazon’s Unpredictable PO Patterns Are Compounding Forecasting Challenges

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Amazon AVN Case Study Exercise

Article in Building Blocks

TL;DR: Leverage this Stratably created case study that puts your team in the driver’s seat of a 2026 Amazon annual vendor negotiation (AVN). Use it to practice trade-offs, build alignment, and sharpen your negotiation playbook before the real conversations begin. 1 minute read Log in to download the Case Study Exercise at the bottom Annual […]

Podcast: What Brands Are Prioritizing on Amazon PDPs

Article in Benchmarks

TL;DR: In this 25-minute Commerce Collective podcast, Stratably’s Russ Dieringer breaks down survey results from 229 brands and agencies on their investments in advanced PDP content, such as videos and Premium A+ content, along with how brands are (or aren’t) evolving their PDPs in response to Amazon’s Rufus. 1 minute read Every brand knows product […]

Practical Ways to Adapt to Generative Search – Webinar Recap

Article in Research

TL;DR: AI-powered search holds the potential to fundamentally reshape the path to purchase, moving discovery from keyword-driven SEO to generative, intent-based experiences. Instead of solely competing on blue links and keyword density, brands must also now optimize for AI assistants, natural language queries, and “zero-click” answers. The brands that structure content to be AI-friendly, monitor […]

Amazon Core Grocery Gains Perishables as Fresh Slips Further Off the Radar

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Amazon Competitive Edge Updates: Sharpen Your Strategy and Tactics

Article in Benchmarks

TL;DR: Stratably’s Amazon Competitive Edge Framework shows where brands are investing on the platform and where true differentiation lies. This quarter’s update highlights notable shifts across AMC, A++ content, Brand Stores, Streaming TV, and more. 1 minute read Navigating Amazon requires clarity and focus, which is why we created the Amazon Competitive Edge Framework, mapping […]