July 7, 2022

8 minute read


Recent commentary from General Mills, McCormick, and Simply Good Foods provides insight into how companies are evolving their strategic thinking in this fast-moving macro environment:

  • Consumer Behavior: Elasticities remain below normal, although consumers across income demographics are reacting to inflationary pressure.
  • Pricing Actions: Brands are planning more pricing actions, but each successive increase is putting more pressure on the consumer, setting up for a fraught Fall/Winter.
  • Marketing Changes: The ability to cut overall spend and shift it quickly towards performance channels will reward companies in this uncertain environment.
  • Supply Chain: Disruptions should ease over the next 12 months but eliminating single points of failure through redundancies remains top of mind.

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