February 16, 2022
5 minute read
Shopify Sees Bright Future Ahead
30 Second Summary
Shopify (a proxy for the DTC market and, more broadly, how retail is evolving) reported fourth-quarter results, growing GMV by 32%, down slightly from the trend in the prior two quarters.
- The company’s outlook includes optimism that consumer behavior has permanently changed, helping drive digital penetration rates higher in 2022, leading the company to ramp its capital and personnel investments.
- Enabling social commerce, cross-border commerce, and fulfillment are two of its biggest areas of investment in the year ahead.
- While management did not address it, the biggest wildcard for Shopify’s merchants is how their businesses will be impacted by the privacy initiatives from Apple and Google.
The full version of this article is only available to Stratably+ subscribers. Click here to subscribe today and gain access to this premium content.