September 21, 2022

5 minute read

 

At its Accelerate conference last week, Amazon signaled that it will not restrict itself to a transactional, inward-looking marketplace.

 

Rather, it’s investing behind initiatives to help build brands and solve logistics challenges on and off Amazon.

 

A quote that sums up its vision from one of its many press releases last week (emphasis mine): “Amazon offers a range of industry-leading tools that empower sellers to communicate their brand stories with a consistent voice across their physical, direct-to-consumer, and Amazon shopping experience.” 

 

Read on to learn more about the most interesting takeaways and what this could portend long-term.

The full version of this article is only available to Stratably+ subscribers. Click here to subscribe today and gain access to this premium content.