IN-PERSON EVENT | How Brands “Do” Retail Media: A Deep Dive into Amazon Advertising

This data-rich session will explore Amazon’s unique position in the rapidly evolving retail media and digital advertising market. Attendees will develop a clear understanding of Amazon Advertising’s dominance and hear a forward-looking perspective on its retail outlook for 2025. This presentation will uncover the data, trends, and strategies that brands need to stay ahead in the ever-evolving retail media environment.

Key areas of focus include:

• Amazon’s Competitive Edge: A deep dive into Amazon Advertising’s leadership and its positioning against retail media and digital ad rivals.
• 2025 Retail Projections: Critical insights into Amazon’s retail performance trends and what they signal for the future.
• Actionable Benchmarks: Fresh data on AMC adoption, budget priorities, and exclusive findings from Stratably’s “How Brands Do Retail Media” study.
• Strategic Playbook: Opportunities and challenges brands must tackle to maximize ROI and build a winning Amazon Advertising strategy.

Amazon Marketing Cloud (AMC) has evolved into a critical operational necessity and a powerful competitive differentiator—if used correctly. Yet, most brands are just scratching the surface, missing out on the full potential of AMC’s expanding dataset and capabilities.

In this advanced session, we’ll move beyond surface-level explanations and dive deep into AMC’s newest datasets, signals, and infrastructure requirements. You’ll gain clarity on recent advancements, including integrations with Sponsored Ads, DSP, and Amazon’s growing ad inventory across Prime Video and sports content.

We’ll also address the often-overlooked nuances of AMC—how query outputs can change over time, why infrastructure is key for scalable success, and how large brands can structure AMC outputs across multiple sub-brands effectively.

Expect candid insights on the challenges of AMC adoption, along with actionable strategies to optimize your infrastructure for accurate, repeatable results.

Don’t settle for dashboards and one-off queries—learn how to unlock AMC as a strategic asset for your organization’s growth.

In this interactive share group session, attendees will exchange insights on what’s driving success in 2025. Discover what brands are doing differently, share what’s working (and what isn’t), and uncover innovative test and learn opportunities. Whether you’re exploring new bidding techniques, refining keyword strategies, optimizing for Rufus, or tackling attribution challenges, this session will spark actionable ideas to enhance your paid search performance.

How do you know if your Amazon ads are truly driving growth—or just capturing sales that would’ve happened anyway?

In this session, experts from Bayer and Incremental will share how they’ve integrated incrementality-based measurement into their media planning and buying workflows on Amazon.

Discover which Amazon ad types deliver the most incremental value and learn actionable strategies for optimizing your campaigns to maximize topline sales growth.

Whether you’re just starting with incrementality or looking to refine your approach, this session will provide insights you can immediately apply to your media strategy.

In this interactive session, a select group of brands will share one major challenge they’ve faced in the world of Amazon advertising. With the expertise of 40 experienced practitioners in the room, we’ll brainstorm practical solutions, share insights, and uncover new approaches together.

This is your chance to engage in a dynamic problem-solving exercise, leveraging the power of shared experience and collective wisdom to address real-world obstacles. Bring your ideas, questions, and expertise to help transform challenges into opportunities!

In this session, we will unveil Stratably’s latest insights on achieving and maintaining a competitive edge on Amazon. Highlighting the most significant changes from the past quarter, we’ll provide actionable recommendations for brands navigating Amazon’s fast-evolving ecosystem.

What attendees will gain from this session:

• A Clear Roadmap: Learn where to prioritize efforts across key areas, from retail media to advanced analytics, using Stratably’s Amazon Competitive Edge diagram.
• Timely Insights: Discover what’s changed on Amazon in the past quarter and how it impacts your strategy.
• Actionable Recommendations: Walk away with specific steps to optimize performance and drive growth in 2025.
• Connected Context: See how these insights align with the themes explored earlier in the day and set the stage for afternoon discussions.

Measuring incrementality has become one of the industry’s hottest topics. However, if you’re not testing incrementality with data science-backed experiments via control groups, you may be missing out on capturing the true incremental lift of your advertising efforts.

As you move further up the Amazon Ads funnel into Streaming TV, ensuring that your upper-funnel campaigns aren’t cannibalizing existing ad efforts is crucial to maximizing your returns and driving new customer acquisition.

Join Gloria Steiner, Head of Product at Gigi, as she explores how to use the Amazon ecosystem, alongside 1P data collaborations via AWS Clean Rooms, to build robust incrementality tests and measure the effectiveness of Streaming TV campaigns across multiple retailers, including Amazon, DTC channels, and major retailers like Walmart, Target, and Kroger.

Session Takeaways:

• The State of Incrementality Measurement—Explore the different methods for incrementality testing and how to ensure you’re truly measuring incrementality
• Detail is in the Data—Learn how to leverage data collaboration to build robust datasets
• Geography-Based Holdout Groups—How Gigi utilizes Nielsen’s Designated Market Areas (DMAs) to create customized control groups for your brand
• No Black Box Testing—A walkthrough of how Gigi ensures clean experimental conditions while adapting experiments to align with your risk tolerance

Step outside the traditional paid search box and explore the full spectrum of Amazon Advertising’s non-paid opportunities with your peers. This dynamic share group session will focus on onsite display, offsite display, and streaming TV strategies.

Attendees will share what’s working, what hasn’t delivered, and the experiments shaping their approach this year. From innovative display campaigns to leveraging streaming TV for brand awareness, this session will inspire new tactics and offer actionable insights to optimize your non-search Amazon Advertising efforts.

Discover how Amazon Advertising influences sales across other retail channels and unlock actionable insights to drive your strategy forward. Using insights from Stackline’s multi-retailer attribution data, this session will share key trends and practical recommendations for optimizing your ad spend both on and off Amazon. Whether you’re rethinking budget allocation, assessing ad formats, or strategizing for other retail media networks, this session will provide the data-backed guidance you need.

What You’ll Learn:

• Cross-Retailer Budget Impacts: What multi-retailer attribution data reveals about adjusting budgets and the off-Amazon effects of Amazon Ads.
• Optimizing Ad Spend: Recommendations for allocating budgets across ad types and strategies based on category-specific insights.
• Retail Media Network Dynamics: How Amazon Ads influence spend on other retail media networks and where budgets might shift for maximum ROI.
• Strategic Budget Reallocation: Practical guidance on where to source funds to support increasing investments in retail media, particularly Amazon Ads.

Wrap up the day with an interactive, ask-me-anything style panel featuring our expert speakers. We’ll dive into questions around Amazon’s newest ad capabilities, announcements, and innovations, exploring their implications for your brand’s growth and profitability.

Have your burning questions ready, as we’ll also open the floor to the audience for live Q&A.

Gain unfiltered insights and practical takeaways to help you stay ahead in the ever-evolving world of Amazon Advertising.