February 10, 2026 @ 2pm EST
After years of continually spending more on Amazon advertising, consumer brands are running out of money. There’s only so much budget to spend on Amazon ads and paying 10%, 20%, or 30%+ more in CPCs isn’t sustainable. Instead, alternative mechanisms are desperately needed to fuel the Amazon flywheel.
In this deep-dive session, Amanda Wolff from ProductWind will walk through why simply spending more isn’t a differentiator on Amazon anymore, and how brands can apply novel organic strategies to improve not just their organic visibility, but also their retail media efficiency.
Key topics we’ll cover include:
- The importance of product relevance
- Critical differences between Cosmo and A9
- Key organic levers including on-page SEO tactics, boosted SEO campaigns, agentic optimizations, off-page agent SEO
- Applications to common brand scenarios including tentpole events, new product launches, stuck products, and conquesting
This is a must attend session for digital commerce leaders, retail media managers, CMOs, and those leading Amazon for their business.
