June 8, 2023 Stratably hosted Paul Clauss from Whytespyder to share his perspective on why content quality scores (CQS) matter at Walmart and what changes are on the horizon. Watch The Recording Here Walmart’s digital business is projected to contribute more than half of total dollar growth this year, and merchants are […]
May 30, 2023 Stratably hosted Chris Marantette from Netrush to share his perspective on the concept of consumer brands turning their products into platforms. This unlocks unique opportunities to grow direct relationships with their most valuable consumers and enhance relationships with strategic retail customers. Watch The Recording Here Here’s what we found most […]
May 24, 2023 Stratably hosted Andrew Hamada from Reason Automation to share his perspective on how to build an Amazon data pipeline. Watch The Recording Here Amazon provides unprecedented access to a variety of data that can drive decision-making for brands selling on its platform. But extracting, transforming, storing and presenting that […]
May 17, 2023 Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences. Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]
May 10, 2023 Stratably hosted Cara Wood from Salsify to share the results of a CPG consumer study focused on how shopping behaviors have changed since the pandemic. Watch The Recording Here Post-Pandemic, Inflation, Recession, New Technology… It’s as dynamic a time as ever, which is saying a lot considering the pandemic, massive […]
May 3, 2023 Stratably hosted Jessica Gordon from Flywheel to talk about the unique use cases for Amazon DSP and how Amazon Marketing Cloud can be used to measure the full funnel impact of this ad type. Watch The Recording Here Amazon Marketing Cloud adoption is growing Amazon Marketing Cloud continues to attract […]
April 25, 2023 Stratably hosted Lauren Livak from The Digital Shelf Institute to dive into different PDP content strategies for consumer brands struggling to maintain their portfolio of SKUs across many retail customers. Watch The Recording Here Challenges are multi-faceted when it comes to PDP content Large consumer brands must manage broad portfolios […]
April 19, 2023 Stratably hosted Skye Frontier from Incremental to dive into the challenge of retail media measurement, including common pitfalls. Watch The Recording Here12 reasons why retail media measurement is challengingIf your organization struggles to measure retail media performance with conviction, you’re not alone. It is incredibly difficult to do this well because of many factors, […]