TL;DR: This editable one-page PowerPoint tool will help you build a business case for your next Amazon content investment. Whether you’re exploring PDP videos, Premium A+ modules, review integration, or brand stores, the brief guides you to assess and communicate the rationale, resourcing needs, and potential ROI, backed by Stratably benchmarking of 229 consumer brands. […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Amazon’s accelerating growth across 1P, ads, and essentials demands a recalibration of brand forecasts, promotional strategies, and budget allocations. A +8.4% GMV forecast for 2025 suggests a conservative outlook on the account risks underperformance. 5 minute read Amazon delivered another very strong quarter in 2Q25, reinforcing its position as the most strategically important growth […]
TL;DR: Cost price increase plans are widespread in 2025, with a benchmarked average increase of +5.7%. Success depends on approaching CPIs as a multi-phase process, backed by detailed cost data, awareness of Amazon’s margin logic, and clear evidence that retail prices are already moving up elsewhere. In the event of a CPI rejection, brands can […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Customer reviews are among the most trusted forms of content for shoppers, with 51% of brands regularly or occasionally incorporating reviews into content development. Whether it’s reinforcing value claims, quoting happy customers, or addressing common concerns, reviews offer a low-cost, high-impact path to stronger PDPs. 2 minute read Optimized PDPs remain one of the […]
TL;DR: In this 20-minute Ecommerce Braintrust podcast, Stratably’s Russ Dieringer breaks down survey results from 286 brands and agencies on the implications and reactions from Amazon’s Rufus, with a practical take on how to respond. Consumer brands are all trying to figure out what Rufus means for their PDP and advertising strategies, and how to […]