Category: Research

The Impact of Retail Media

Article in Briefings

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Easy and Complex, All at Once!

Article in Briefings

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Kroger: Thoughts, Stats & Notes from 4Q21

Article in Briefings

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Myopic Tendencies, Retail Media Explosion, Amazon Closing Stores

Article in Research

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Walmart’s Marketplace Creates New Dimension to Negotiate for Brands

Article in Briefings

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Target: Thoughts, Stats & Notes from 4Q21

Article in Briefings

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Amazon’s Ad Lead, Social Commerce Everywhere, Active vs. Passive Strategy

Article in Research

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Digital Penetration is Not a Vision

Article in Building Blocks

February 23, 20225 minute readConsumer Brands Need a More Robust Digital NarrativeConsumer brands are starting to disclose more digital metrics in response to growing interest from shareholders that want to understand their digital strategies and performance. Most commonly, these consumer brands share their current digital penetration – digital sales divided by total sales – and how […]