Category: Research

Social Listening Case Study, Snap’s Relevance, Retail Media Doubling

Article in Research

Topics Covered: Shein setting new benchmark in social listening The growing relevance of Snap shopping Retail media doubling in five years Retailer margin pressure rising in 2H21 due to increasing product and labor costs Google Shopping – mostly iterations   Case Study on Social Listening & Speed Shein represents the best modern case study on turning social listening into product […]

Retail Media, Walmart Sponsored Products, AB InBev Evolution

Article in Briefings

Topics Covered: The impact of privacy on retail media networks Walmart: Sponsored Products, Store Shelf Labels, Supply Chain, Marketplace Growth, and Flipkart acquisition AB Inbev evolving to nimble marketing tests Livestreaming gets major funding round Nordstrom looking to reach Gen Z    

Gen Z Communication

Article in Briefings

Gen Z Data Trove TikTok reached 3 billion downloads recently, placing it in the rare company of Facebook, Instagram, WhatsApp and Messenger in terms of reach. Said another way, its monstrous growth trajectory has made it become a critical channel to understand and leverage.  

Back to School Forecast, Record Imports, Home Down Y/Y

Article in Research

Topics Covered: Back to School projected up 16% by Deloitte Glossier raises $80 million with omnichannel focus Restaurant & Dept. Store sales outperform in June while Home Furnishings down for first time Container port volumes set all time record Target outperforming while Amazon adds nearly $700 billion Upcoming Digital IPOs: Marketplaces, DTC brands, Supply Chain Democratization […]