Category: Research

Net PPM vs. Contribution Margin: Unpacking Your Vendor Manager’s Focus

Article in Briefings

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Reducing Trade Terms in Amazon AVNs Is Rare, But Not Impossible

Article in Benchmarks

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Amazon Vendors Need to Manage Sell-In AND Sell-Through

Article in Briefings

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Retail Media Should Feel Cross-Functional

Article in Benchmarks

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Retail Media Leaders Search Out More than ROAS

Article in Benchmarks

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Retail Media Works Better When Marketing is at the Table

Article in Briefings

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5 Must-Know Themes for Amazon Vendors in 2025 – Webinar Recap

Article in Forecasts

Stratably shared the most important highlights from their April 2025 Amazon Quarterly Business Review, spanning growth forecasts, pricing and profitability trends, Ads strategies, promo plans, and supply chain developments. 1 minute read Stratably’s latest Amazon Quarterly Business Review delivers all-signal, no-noise insights digital leaders need to forecast their business, optimize profitability, and compete effectively on […]

How Brands Remedy CRaP Suppressions and Ad Ineligibility

Article in Briefings

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