March 27, 2024 2 minute read We consistently benchmark the brand community to understand how their Amazon business is performing relative to expectations. The latest results include insights into sales and advertising performance, along with promotional intensity. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel […]
March 25, 2024 4 minute read The following analysis compares recent performance across Amazon, Walmart, and Target, which together make up Stratably’s Mass Index. Given their size, strategic importance to brands, and outperformance in the market, the performance analysis reveals who’s winning and losing and illuminates what’s driving success in retail today and what we […]
March 21, 2024 The Amazon Vendor Services (AVS) program (also known as Strategic Account Services or SAS) provides your brand with a dedicated contact inside Amazon (called a customer success manager or CSM) to solve day-to-day issues and support a variety of operational initiatives, from getting started with a new supply chain programs to catalog […]
March 20, 2024 3 minute read Our recent retail media benchmark shows brands are allocating 15.5% of their total marketing budgets to retail media. While that figure is steadily increasing, digital leaders still view their retail media budgets (and broader resources) as limited, especially relative to the number of retail media networks (RMNs) knocking on […]
March 18, 2024 Retail media is having a moment, and it’s an exciting time for digital leaders. As retail media networks (RMNs) continue to proliferate, this means more levers to access shoppers and drive sales. But excitement meets overwhelm when the resources and budgets to support retail media are still limited. Are we investing in […]
March 14, 2024 4 minute read Amazon annual vendor negotiations (AVNs) are tough. That’s why we’ve had hundreds of brands leverage our webinar, whitepaper, and 5-step framework this year, which provide quantitative data and expert advice to support this critical aspect of their Amazon business. These brands also weighed in on why AVNs are so […]
March 13, 2024 Amazon Marketing Cloud (AMC) remains one of the most powerful tools for the modern Amazon practitioner, allowing you to answer a range of questions around how your consumers are finding and buying your products, with common use cases centered around optimizing Amazon ad spend across the funnel and identifying and then targeting […]
March 11, 2024 Is eCommerce front and center when consumer brands present their strategy? We were able to test that hypothesis when thirty brands presented at the CAGNY conference, a long-running industry event primarily designed for investors to assess the short- and long-term strategies of some the largest companies in the industry. The event is […]