TL;DR: Amazon’s accelerating growth across 1P, ads, and essentials demands a recalibration of brand forecasts, promotional strategies, and budget allocations. A +8.4% GMV forecast for 2025 suggests a conservative outlook on the account risks underperformance. 5 minute read Amazon delivered another very strong quarter in 2Q25, reinforcing its position as the most strategically important growth […]
TL;DR: Cost price increase plans are widespread in 2025, with a benchmarked average increase of +5.7%. Success depends on approaching CPIs as a multi-phase process, backed by detailed cost data, awareness of Amazon’s margin logic, and clear evidence that retail prices are already moving up elsewhere. In the event of a CPI rejection, brands can […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: In this 20-minute Ecommerce Braintrust podcast, Stratably’s Russ Dieringer breaks down survey results from 286 brands and agencies on the implications and reactions from Amazon’s Rufus, with a practical take on how to respond. Consumer brands are all trying to figure out what Rufus means for their PDP and advertising strategies, and how to […]
TL;DR: Our survey of 60 consumer brands shows mixed Prime Day 2025 performance, with a net -15% experiencing results below plan. Those that did outperform tended to have a multi-dimensional strategy, with media and promotional tactics working together to drive success. Most brands favored a 2-day event. A structured worksheet is included to apply Prime […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
Comprehensive benchmarking data from 180 Amazon 1P vendors on the 2025 AVN cycle, brands’ profitability on Amazon, and brands’ response to tariff-driven cost pressures. 2 minute read Log in to download the full report linked at the bottom With 2025 AVNs completed for most brands, Stratably and Consulterce teamed up on a benchmark study to […]