Category: Research

Building Smarter 2026 Retail Media Plans for Kroger, Target and Instacart – Webinar Recap

Article in Research

TL;DR: Kroger, Target, and Instacart are evolving in ways that make “one-size-fits-all” planning inefficient. Brands must tailor spend to each network’s maturity, double down on paid search efficiency before expanding offsite, and measure every dollar against incremental growth. 3 minute read Retail media has become one of the defining battlegrounds for growth in consumer brands. […]

Prepping for Amazon AVNs 2026: Practical Insights to Kick Off Negotiation Season – Webinar Recap

Article in Research

TL;DR: Amazon enters the 2026 AVN season with both momentum and leverage which is likely to result in challenging negotiations and heavy investment requests from Amazon. Brands that invest in early and data-driven preparation, align internal teams, and proactively propose solutions can protect margins, turn missed opportunities into wins, and drive more collaborative and profitable […]

Amazon’s Unpredictable PO Patterns Are Compounding Forecasting Challenges

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Amazon AVN Case Study Exercise

Article in Building Blocks

TL;DR: Leverage this Stratably created case study that puts your team in the driver’s seat of a 2026 Amazon annual vendor negotiation (AVN). Use it to practice trade-offs, build alignment, and sharpen your negotiation playbook before the real conversations begin. 1 minute read Log in to download the Case Study Exercise at the bottom Annual […]

Practical Ways to Adapt to Generative Search – Webinar Recap

Article in Research

TL;DR: AI-powered search holds the potential to fundamentally reshape the path to purchase, moving discovery from keyword-driven SEO to generative, intent-based experiences. Instead of solely competing on blue links and keyword density, brands must also now optimize for AI assistants, natural language queries, and “zero-click” answers. The brands that structure content to be AI-friendly, monitor […]

Kroger SWOT Analysis and Multi-Year Forecast

Article in Forecasts

TL;DR: Kroger continues to deliver modest topline growth with digital driving the majority of gains, but consumer brands face margin pressures, rising promotional asks, and private label momentum. 1 minute read Log in to access the full report linked at the bottom Our Kroger SWOT Analysis and Multi-Year Forecast is designed to give you a […]

Amazon Core Grocery Gains Perishables as Fresh Slips Further Off the Radar

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Offsite Retail Media Growth is an In-Store Distribution Tax

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]