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April 1, 2024 2 minute read The purpose of writing “Amazon Marketing Cloud (everything I’ve learned so far)” in April 2022 was to alert brands and agencies that Amazon Marketing Cloud was a new, under-adopted, powerful tool that they could use as a competitive edge against their competition. Few had heard of it and even […]
March 27, 2024 2 minute read We consistently benchmark the brand community to understand how their Amazon business is performing relative to expectations. The latest results include insights into sales and advertising performance, along with promotional intensity. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel […]
March 11, 2024 Is eCommerce front and center when consumer brands present their strategy? We were able to test that hypothesis when thirty brands presented at the CAGNY conference, a long-running industry event primarily designed for investors to assess the short- and long-term strategies of some the largest companies in the industry. The event is […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
February 21, 2024 83% of consumer brands Stratably polled indicated direct-to-consumer (DTC) is an important part of their strategy this year. While all of these brands want to drive more sales and gather more data from their DTC site, only 7% are using Amazon’s Buy with Prime program, which is designed to improve conversion rates […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]