Author: Russ Dieringer

Pureplay eTailers Outpacing the Market by Nearly 2x

Article in Briefings

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Brands Outperforming on Amazon this Holiday Despite More Difficulty Standing Out

Article in Benchmarks

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Amazon’s Strategic Advantage in a Value-Driven Market

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Analyzing Walmart’s 3Q23 Results

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Analyzing Target's 3Q23 Results

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Forecasting Amazon's Holiday Quarter: Trends and Opportunities

Article in Benchmarks

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Takeaways from our Live Session on Driving Google Traffic to Amazon

Article in Research

November 2, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on the pros and cons of using Google to drive traffic to Amazon.   While most brands default to driving Google traffic to their DTC site, Amazon offers conversion rate advantages that may be significant enough to offset the data, […]

Amazon Ads Outperforms Peers with Measurement Advantage

Article in Benchmarks

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