Author: Russ Dieringer

The Limits of MMM Applicability to Retail Media

Article in Research

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Takeaways from our Live Session on Walmart Luminate and Connect

Article in Research

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session Reviewing Amazon’s Buy with Prime Program

Article in Research

February 21, 2024 83% of consumer brands Stratably polled indicated direct-to-consumer (DTC) is an important part of their strategy this year. While all of these brands want to drive more sales and gather more data from their DTC site, only 7% are using Amazon’s Buy with Prime program, which is designed to improve conversion rates […]

Takeaways from our Live Session on Utilizing the Share of Voice KPI on Amazon

Article in Research

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Amazon Ads vs. the Digital Ad Market

Article in Briefings

Should we be putting more or less of our digital ad budget into Amazon? That’s a common and complex question retail leaders are asking themselves. It requires a deep knowledge of your own goals and performance across platforms. But from a market level, we can look at the recent results and forecasts for Amazon Ads, […]

Takeaways from Amazon’s 4Q23 Results for Retail Leaders

Article in Uncategorized

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Leaning into "Value" on Instacart

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

How to Educate Senior Leaders on eCommerce

Article in Building Blocks

January 15, 2024   A core responsibility for digital leaders is to educate their organization on how the retail market is changing.   It’s especially important to educate senior leaders because they control the corporate vision, incentives, and resources that are needed to power omnichannel excellence.   But this is easier said than done.   […]