Author: Russ Dieringer

Retail Media is a Head Scratcher + Demo Differences & Data Seeking

Article in Research

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Benchmark Research on Analytics Teams – Part 5

Article in Benchmarks

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Summary of Kroger’s 3Q Results with Special Look at Digital Trends

Article in Briefings

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Are eCommerce Sales Incremental?

Article in Briefings

December 1, 202212 minute read Is it incremental?That’s a challenging question many digital leaders have been asked when they look to expand or invest larger amounts into certain channels.If you expand from 7-Eleven to Gopuff, is the Gopuff sale incremental?Is expanding to Walmart stores incremental if you only do DTC today?What about launching products on Walmart’s […]

Benchmark Research on Amazon Stream – Part 4

Article in Benchmarks

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Benchmark Research on Amazon Attribution – Part 3

Article in Benchmarks

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Benchmark Research on Amazon Marketing Cloud – Part 2

Article in Benchmarks

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