Author: Russ Dieringer

Who Brands Really Compete with on Amazon

Article in Benchmarks

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Only 0.4% of Brands Have Fully AI-Optimized PDPs

Article in Benchmarks

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Few Brands Offer Assortment Designed Specifically for the Amazon Shopper

Article in Benchmarks

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Amazon 3Q25 Results: Key Takeaways for Consumer Brands

Article in Briefings

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Benchmarking Brand Investment in Kroger, Target, and Instacart Media

Article in Benchmarks

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Only 8% of Brands have a Cross-Functional AI Commerce Team

Article in Benchmarks

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How to Educate Senior Leaders on eCommerce

Article in Building Blocks

TL;DR: Too often, eCommerce leaders find themselves explaining eCommerce fundamentals to their leadership team in the middle of high-stakes moments. Our comprehensive guide outlines how to make eCommerce education for senior leaders a year-round strategic priority and competitive advantage. 1 minute read   (Click the button below to download the full report)   A core responsibility […]

Using Subcategory Data to Drive Amazon Market Share Growth – Webinar Recap

Article in Research

TL;DR: The webinar reframed how to plan Amazon growth. By evaluating size, growth, pricing, and competition at the subcategory level, leaders can align investment and innovation to the market reality. Brands that apply this disciplined approach gain a measurable advantage in both growth and profitability. 2 minute read Many Amazon teams evaluate performance in isolation, […]