TL;DR: Algorithmic price matching has evolved far beyond same SKU comparisons. Retailers now monitor and match competitive pricing in real time at the per-ounce level, across loyalty program offers, and across multiple channels simultaneously, creating a downward spiral that erodes margin and strains channel relationships. The good news: most brands haven’t come close to exhausting […]
TL;DR: Most consumer brands are data rich but insight poor. eCommerce analytics is fragmented across retailers, analytics teams haven’t been able to keep pace, and AI is moving fast. For insight-starved business leaders, the fix isn’t waiting for IT to build the perfect solution. It’s running short-term AI-powered analysis in parallel with a longer-term data […]
TL;DR: eCommerce now generates a wealth of deterministic shopper data like substitutability scores, customer lifetime value, and branded search trends, but most brands still treat them as siloed account metrics rather than enterprise brand health signals. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market […]
TL;DR: TikTok Shop is already a dominant force in beauty, health, and apparel, and it’s taking share from omnichannel retailers fast enough that brands in those categories can’t afford to ignore it. The challenge is that success requires treating it as a marketing investment rather than a profitable sales channel, and building an operating model […]
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The Consumer Analyst Group of New York (CAGNY) conference is one of the most important annual gatherings in consumer goods. Each February, leading CPG companies present their strategic priorities, financial outlooks, and capital allocation plans to investors and industry stakeholders. While CAGNY is not a “digital strategy conference,” it has become a critical barometer for […]
TL;DR: Most brands have invested heavily in dashboards, reporting tools, and data warehouses. Yet diagnostic speed remains slow, automation minimal, and AI underutilized. Rather than more data, brands need a redesigned analytics stack that enables proactive anomaly detection, connected cross-channel insights, and automated recommendations embedded directly into workflows. 2 minute read Our benchmarking across 103 […]
TL;DR: Instacart closed 2025 with accelerating GTV and is projected to grow ~11.8% in 2026, nearly 4x faster than the total grocery market as consumers continue shifting spend online. Its advertising business is expanding largely in line with GTV, with brands prioritizing onsite paid search over incremental media intensity. For consumer brands, Instacart remains a […]