Author: Claire McBride

Adoption and Impact of Amazon Brand Stores

Article in Benchmarks

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Brand Adoption of Amazon PDP Videos

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Navigating Cost Price Increases on Amazon – Webinar Recap

Article in Benchmarks

TL;DR: Cost price increase plans are widespread in 2025, with a benchmarked average increase of +5.7%. Success depends on approaching CPIs as a multi-phase process, backed by detailed cost data, awareness of Amazon’s margin logic, and clear evidence that retail prices are already moving up elsewhere. In the event of a CPI rejection, brands can […]

Is Premium A+ Content Worth It?

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

How Brands Are Using Amazon Reviews to Strengthen PDP Content

Article in Benchmarks

TL;DR: Customer reviews are among the most trusted forms of content for shoppers, with 51% of brands regularly or occasionally incorporating reviews into content development. Whether it’s reinforcing value claims, quoting happy customers, or addressing common concerns, reviews offer a low-cost, high-impact path to stronger PDPs. 2 minute read Optimized PDPs remain one of the […]

Podcast: Breaking Down Brand Reactions to Amazon Rufus with Russ Dieringer

Article in Benchmarks

TL;DR: In this 20-minute Ecommerce Braintrust podcast, Stratably’s Russ Dieringer breaks down survey results from 286 brands and agencies on the implications and reactions from Amazon’s Rufus, with a practical take on how to respond. Consumer brands are all trying to figure out what Rufus means for their PDP and advertising strategies, and how to […]

Amazon 1P/3P Hybrid Model Adoption and Insights

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Deep Dive: 2025 Amazon AVN Wrap-Up

Article in Benchmarks

Comprehensive benchmarking data from 180 Amazon 1P vendors on the 2025 AVN cycle, brands’ profitability on Amazon, and brands’ response to tariff-driven cost pressures. 2 minute read Log in to download the full report linked at the bottom With 2025 AVNs completed for most brands, Stratably and Consulterce teamed up on a benchmark study to […]