Author: Claire McBride

Amazon Vendors Need to Manage Sell-In AND Sell-Through

Article in Briefings

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Retail Media Should Feel Cross-Functional

Article in Benchmarks

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5 Must-Know Themes for Amazon Vendors in 2025 – Webinar Recap

Article in Forecasts

Stratably shared the most important highlights from their April 2025 Amazon Quarterly Business Review, spanning growth forecasts, pricing and profitability trends, Ads strategies, promo plans, and supply chain developments. 1 minute read Stratably’s latest Amazon Quarterly Business Review delivers all-signal, no-noise insights digital leaders need to forecast their business, optimize profitability, and compete effectively on […]

How Brands Remedy CRaP Suppressions and Ad Ineligibility

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Expect Punitive Action from Amazon – And Plan for It

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

April 2025 Amazon Quarterly Business Review

Article in Benchmarks

Stratably’s April 2025 in-depth analysis of Amazon, including changes to our Competitive Edge framework and forecasts. 1 minute read Log in to download the full report linked at the bottom Our April 2025 Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on […]

5 Questions Keeping Retail Media Leaders Up at Night (Plus Answers and Action Steps)

Article in Briefings

TL;DR: At Stratably’s recent in-person Amazon Ads event, industry experts and consumer brand peers shared actionable strategies for solving key challenges spanning optimizing Amazon Ads investment, Amazon Marketing Cloud, incrementality measurement, and AI-driven advertising shifts. Brands embracing data-driven decision-making, consistently testing and learning, and leaning into Amazon’s advertising innovation are gaining a competitive edge. 6 […]

The Critical Role Amazon Plays for Brands’ Top and Bottom Lines

Article in Benchmarks

TL;DR: Amazon continues to be a top growth driver for brands, but growth alone is not enough today. Leading brands are balancing sales growth with profitability by optimizing product mix, sharpening ad strategies, enforcing marketplace controls, and negotiating smarter. 2 minute read A successful AVN starts with a fundamental question: What role does Amazon play […]