December 14, 2023 Stratably hosted Elizabeth Marsten from Tinuiti for a review of the mediation layer and the choice between Criteo and CitrusAd when it comes to Target Product Ads (TPAs). Key Topics: An overview of the mediation layer with Criteo and CitrusAd for TPAs Three different approaches to evaluate your options with […]
December 5, 2023 Stratably hosted Andrew Hamada from Reason Automation to share a three-step process for optimizing ads for profit. Watch the recording here Access additional resources from Reason Automation here Take action with this three-step process: Measure: Net PPM (pure product margin) and margin reporting strategy Add profitability metrics to weekly business […]
December 4, 2023 After launching our Home Improvement and Home & Kitchen growth analyses last month, we dug into these retailers’ financial results and investor calls from the third quarter to uncover the most important industry themes for brands to take away as we wrap up 2023 and head into the new year. […]
November 30, 2023 Kroger reported its quarterly results this morning with the digital business and inflationary and promotional trends taking center stage – resulting in important implications for Stratably readers. Read on for financial highlights, important commentary, and what it all means for brands looking to Q4 and 2024. This is a gated […]
November 28, 2023 Stratably hosted Brian Birch from Netrush to share four ways to take your supply chain from cost center to growth enabler. Key Topics: Opportunities to drive immediate supply chain savings Four ways your supply chain can unlock growth: Out-of-stock protection New assortments and offerings Marketing and customer engagement Packaging Watch […]
November 27, 2023 Today we’re sharing more of our research on Instacart, including benchmarking data from consumer brands on the strategic importance of Instacart and advertising performance and investment levels. While Instacart has shown slowing growth (albeit positive) and some unique challenges for brands, these data points should add conviction in the importance […]
November 15, 2023 Stratably hosted Ross Walker and Juan Munoz Dominguez from Acadia to share winning strategies and tactics on Instacart spanning content, ads, and more. Key Topics: Overview of the full-funnel capabilities with Instacart Ads Audience targeting options for Awareness, Consideration/Competition, Purchase, and Loyalty stages of the funnel How to use Instacart’s two […]
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