Author: Claire McBride

Analyzing Kroger’s 3Q23 Results

Article in Briefings

November 30, 2023   Kroger reported its quarterly results this morning with the digital business and inflationary and promotional trends taking center stage – resulting in important implications for Stratably readers.   Read on for financial highlights, important commentary, and what it all means for brands looking to Q4 and 2024. This is a gated […]

3 Benchmarking Data Points on Instacart to Help You Find the Right Investment Level

Article in Benchmarks

November 27, 2023   Today we’re sharing more of our research on Instacart, including benchmarking data from consumer brands on the strategic importance of Instacart and advertising performance and investment levels.   While Instacart has shown slowing growth (albeit positive) and some unique challenges for brands, these data points should add conviction in the importance […]

Takeaways from our Live Session on Instacart Ads, Content, and More Best Practices

Article in Research

November 15, 2023   Stratably hosted Ross Walker and Juan Munoz Dominguez from Acadia to share winning strategies and tactics on Instacart spanning content, ads, and more. Key Topics: Overview of the full-funnel capabilities with Instacart Ads Audience targeting options for Awareness, Consideration/Competition, Purchase, and Loyalty stages of the funnel How to use Instacart’s two […]

Analyzing Instacart’s 3Q23 Results

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

5 Ways to Drive Greater Internal Alignment Inside Brand Organizations

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session on Center of Excellence Teams for Data and Content

Article in Research

October 25, 2023   Stratably hosted Jonathan Maier from Salsify to share why a Center of Excellence (CoE) team can help scale your digital data operations effectively and efficiently – and how to actually set up the CoE for success. Key topics: Why it’s important to scale digital data operations Key organizational components for digital […]

Competitive Threats on Walmart’s Marketplace…Takeaways from our Live Session

Article in Research

October 4, 2023   Stratably hosted Sergio Cruz from Flywheel to share tools, levers and competitive tactics brands can employ on a more crowded Walmart.com. Key topics: An overview of the Walmart.com selling models and different types of 3P sellers How to spot an invader – a 3P “clone” or “dupe” listing – and tactics […]