TL;DR: When comparing account growth, brands should ensure they measure Amazon against total sales of omnichannel peers, not just digital sales.
2 minute read
Amazon’s sucking wind.
That’s one potential take when comparing its numbers to the U.S. market.
If you read yesterday’s article, you know retail sales in the U.S. market grew 2.1% Y/Y in 3Q24, with eCommerce leading the way up 7.4%, and physical stores growing 1.1% Y/Y.
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