March 16, 2022

2 minute read

 

Organic results are dying a slow death on Amazon.

 

And if it's happening on Amazon, you can bet it will happen at each of its rivals that have launched a retail media network.

Ads are typically characterized as misleading and annoying.

  • Of course the user doesn’t want TikTok to just show them branded hashtag challenges.
  • When searching for "Best car seat for toddler", a consumer doesn’t want Google to show them only ads because they are trying to get unbiased results.

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