8 minute read

Every eCommerce leader has had to answer the question, “Why should we invest behind digital commerce?”


When COVID-19 hit, the answer became obvious – “See, the whole world is buying online…forever!”.


Well, that isn’t exactly how it played out. We’re in an eCommerce Winter where B&M stores have outpaced digital in each of the last four quarters and financial markets have turned sour on anything digital related.


Companies are once again turning to their digital leaders, sometimes skeptically, asking just how important eCommerce is to their future.

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