Tag: Top Amazon

Amazon-related articles for home page

Expect Punitive Action from Amazon – And Plan for It

Article in Benchmarks

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How Amazon’s Growth in ’25 Compares to Pre-Pandemic Levels

Article in Forecasts

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How to Manage “Mandatory” Trade Terms in Amazon AVNs

Article in Benchmarks

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Cutting Amazon Ad Spend? You’re in the Minority

Article in Benchmarks

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How to Catch Amazon Suppressions, CRaP Flags, and Buyability Issues

Article in Briefings

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Ad Spend in AVNs: Does it Count or Not?

Article in Benchmarks

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Amazon’s Private Label Isn’t the Threat You Think It Is

Article in Briefings

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The Critical Role Amazon Plays for Brands’ Top and Bottom Lines

Article in Benchmarks

TL;DR: Amazon continues to be a top growth driver for brands, but growth alone is not enough today. Leading brands are balancing sales growth with profitability by optimizing product mix, sharpening ad strategies, enforcing marketplace controls, and negotiating smarter. 2 minute read A successful AVN starts with a fundamental question: What role does Amazon play […]