Tag: Top Amazon

Amazon-related articles for home page

Amazon Competitive Edge Updates: Sharpen Your Strategy and Tactics

Article in Benchmarks

TL;DR: Stratably’s Amazon Competitive Edge Framework shows where brands are investing on the platform and where true differentiation lies. This quarter’s update highlights notable shifts across AMC, A++ content, Brand Stores, Streaming TV, and more. 1 minute read Navigating Amazon requires clarity and focus, which is why we created the Amazon Competitive Edge Framework, mapping […]

Amazon Creator Connections: A Competitive Edge for Brands Driving Off-Site Traffic

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Advanced AMC Usage Has Barely Budged in the Last Year

Article in Benchmarks

TL;DR: Sixteen months after our last benchmark, sophisticated AMC usage has hardly grown. That means the door is still wide open for enterprise brands to lead on Amazon through advanced analytics and targeting. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: […]

Adoption and Impact of Amazon Brand Stores

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Brand Adoption of Amazon PDP Videos

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Amazon 2Q25 Recap: Key Takeaways for Consumer Brands

Article in Briefings

TL;DR: Amazon’s accelerating growth across 1P, ads, and essentials demands a recalibration of brand forecasts, promotional strategies, and budget allocations. A +8.4% GMV forecast for 2025 suggests a conservative outlook on the account risks underperformance. 5 minute read Amazon delivered another very strong quarter in 2Q25, reinforcing its position as the most strategically important growth […]

Is Premium A+ Content Worth It?

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

How Brands Are Using Amazon Reviews to Strengthen PDP Content

Article in Benchmarks

TL;DR: Customer reviews are among the most trusted forms of content for shoppers, with 51% of brands regularly or occasionally incorporating reviews into content development. Whether it’s reinforcing value claims, quoting happy customers, or addressing common concerns, reviews offer a low-cost, high-impact path to stronger PDPs. 2 minute read Optimized PDPs remain one of the […]