Amazon-related articles for home page
TL;DR: 43% of brands currently offer some degree of exclusive selection to Amazon, and 69% plan to at least test exclusives in 2025, if not make this tactic a top priority. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market […]
TL;DR: Amazon’s grocery growth is being driven by its Core Amazon.com platform, while Amazon Fresh continues to underperform. 1.5 minute read Amazon is growing fast in the grocery category. It grew an estimated 14% in the U.S. grocery category in 2024 (Momentum Commerce), outperforming our estimates for its overall U.S. GMV growth of 9%. 61% […]
TL;DR: Stratably’s Amazon Competitive Edge framework maps 60+ levers across adoption and impact, illuminating where brands should focus their attention. 2 minute read Navigating Amazon, the largest growth engine for consumer brands, requires clarity and focus. At Stratably, we aim to simplify complexity, providing actionable insights to help you gain and maintain a competitive edge […]
TL;DR: Two-thirds of brands are testing, if not prioritizing, launching low ASP items next year, placing it in the middle of other assortment-related initiatives they intend to pursue in ’25. 2 minute read Summary Amazon is pushing brands for low ASP assortment Two-thirds are at least testing, if not prioritizing, launching low ASP next year […]
TL;DR: Advanced brands are using selection as a strategic lever on Amazon, improving their profitability and growth prospects by developing online-specific assortment in the form of larger pack sizes, exclusive ranges, and online-friendly packaging. Further, when adding low-ASP assortment, they’re getting calibrated Net PPM targets and oftentimes commercial benefits in exchange for the value they’re […]
TL;DR: Newest Amazon benchmarking reveals a sequential improvement in sales and advertising performance and a persistent promotional environment 3 minute read Our longstanding Amazon pulse benchmark is designed to provide insight into real-time sales and advertising performance on Amazon as well as promotional dynamics and inventory levels. In short, brands and agencies reported positive sales […]
October 28, 2024 TL;DR: Amazon is focused on expanding low ASP assortment to drive trial, sales growth, and share gains in the grocery market. Brands are on the fence given mixed results and meaningful margin implications. 3 minute read Amazon is increasingly asking food and CPG brands for more of their low-ASP assortment – the […]
October 16, 2024 TL;DR: Amazon’s streaming TV advertising is a competitive edge opportunity for brands, although adoption is expected to rapidly increase over the next year. We recommend brands test-and-learn sooner than later which requires cross-functional alignment and in-house and/or external analytics support that understands how to leverage Amazon’s unique targeting and reporting capabilities. 4 […]