Amazon-related articles for home page
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: Amazon continues to be a top growth driver for brands, but growth alone is not enough today. Leading brands are balancing sales growth with profitability by optimizing product mix, sharpening ad strategies, enforcing marketplace controls, and negotiating smarter. 2 minute read A successful AVN starts with a fundamental question: What role does Amazon play […]
TL;DR: Benchmarking data from 156 companies suggests brands’ sales on Amazon over the last 90 days have slightly outperformed expectations with advertising performing in line to slightly worse than expected. The promotional environment is heating up significantly and brands report a slight reduction in Amazon’s inventory levels versus a year ago. 5 minute read As […]
TL;DR: Amazon is prioritizing Low ASP assortment to drive growth in the grocery market, offering opportunities for brands but posing profitability challenges as well. Success requires monitoring your competition and digital shelf, actively testing different types of Low ASP assortment, and managing margins through broad-based P&L improvements and offering this selection to Amazon only in […]
TL;DR: Assess Amazon’s AVN asks through the lens of business impact, guided by the Competitive Edge Framework. Direct Fulfillment and Subscribe & Save Accruals can deliver a competitive edge, while Vendor Flex, Merchandising Accruals, and Safe Listing Accruals warrant closer scrutiny. AVS offers potential for positive returns if brands effectively manage the program and align […]
TL;DR: Amazon’s supply chain initiatives—spanning regionalization, inventory optimizations, and more—pose operational challenges for brands but also position Amazon well to keep growing for brands. By proactively managing inventory, leveraging Amazon tools and contacts, and being adaptive, brands can position their own supply chains to maximize success on the platform. 2.5 minute read Amazon’s continuous advancements […]
TL;DR: Launching products on Amazon requires pulling several levers at the same time, including inventory, product content, and advertising, among others, while simultaneously working across the organization to get a product set up for success. 2 minute read Below is a summary of the key points from our Launching Products on Amazon webinar, starting with […]
TL;DR: 43% of brands currently offer some degree of exclusive selection to Amazon, and 69% plan to at least test exclusives in 2025, if not make this tactic a top priority. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market […]