Tag: Product Content

Even P&G Feels The Need to Disrupt Itself

Article in Research

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Are Brands Updating Walmart PDPs for Sparky?

Article in Benchmarks

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5 Best-in-Class Walmart PDP Case Studies โ€“ Webinar Recap

Article in Research

TL;DR: Most PDPs on Walmart meet minimum standards but miss the strategic levers that drive performance on the platform. These five case studies demonstrate how shopper centricity, UGC integration, incrementality levers, mobile clarity, and AI-agent-optimized content collectively shape a high-performing Walmart PDP. 3 minute read As we highlighted in our recent analysis of Walmartโ€™s 2025 […]

Are You Updating Your Walmart PDPs Frequently Enough?

Article in Benchmarks

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Most Brands are Still in AI Experiment Mode

Article in Benchmarks

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Only 0.4% of Brands Have Fully AI-Optimized PDPs

Article in Benchmarks

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Only 8% of Brands have a Cross-Functional AI Commerce Team

Article in Benchmarks

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Podcast: What Brands Are Prioritizing on Amazon PDPs

Article in Benchmarks

TL;DR: In this 25-minute Commerce Collective podcast, Stratablyโ€™s Russ Dieringer breaks down survey results from 229 brands and agencies on their investments in advanced PDP content, such as videos and Premium A+ content, along with how brands are (or arenโ€™t) evolving their PDPs in response to Amazonโ€™s Rufus. 1 minute read Every brand knows product […]