TL;DR: Stratably’s Amazon Competitive Edge framework maps 60+ levers across adoption and impact, illuminating where brands should focus their attention. 2 minute read Navigating Amazon, the largest growth engine for consumer brands, requires clarity and focus. At Stratably, we aim to simplify complexity, providing actionable insights to help you gain and maintain a competitive edge […]
1 minute read Log in to download the full report linked at the bottom Our 4Q24 Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. Driven by Stratably’s proprietary benchmarking and extensive qualitative research, it’s designed to cut through industry […]
October 23, 2024 TL;DR: Amazon unBoxed unveiled several new ad features and tools that allow advertisers to enhance product discovery, drive better media performance, and unlock full-funnel visibility across the customer journey. 4 minute read Last week, we wrote why Amazon continues to soak up so much retail media market share despite (or perhaps because […]
October 21, 2024 1 minute read Log in to download the full report linked at the bottom This Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. It’s designed to cut through industry noise and save you time by […]
October 16, 2024 TL;DR: Amazon’s streaming TV advertising is a competitive edge opportunity for brands, although adoption is expected to rapidly increase over the next year. We recommend brands test-and-learn sooner than later which requires cross-functional alignment and in-house and/or external analytics support that understands how to leverage Amazon’s unique targeting and reporting capabilities. 4 […]
October 14, 2024 TL;DR: Brands and agencies are growing Amazon’s share of their retail media budgets despite its existing 87% market share of the retail media market. This is due to its superiority in terms of scale and strategic importance, competitive intensity, performance, analytics capabilities, ad activations, and PDP quality. 5 minute read (Scroll to […]
October 7, 2024 TL;DR: Brands committed to developing an omnichannel competitive edge should lean into the challenging initiatives the average brand resists, such as sound eControl practices, advanced analytics, and agile and holistic media planning. 1 minute read Retail leaders like us want the quick fix. The shortcuts or hacks for eliminating headaches and exploding […]
September 30, 2024 1 minute read Log in to download the full report linked at the bottom Stratably benchmarking suggests increasing marketing spend is the #1 company-wide growth driver in 2H, with retail media an increasingly important part of the overall marketing strategy. A net 70% of brands are expanding their retail media budgets as […]