Tag: Amazon

Why New to Brand is a Superior Ad Metric on Amazon – Recap

Article in Research

February 15, 2023 Stratably hosted Kiri Masters and Ross Walker from Acadia to explain the importance of Amazon’s New-to-Brand (NTB) metric. Watch the session hereThe purpose of New-to-BrandNTB illustrates the degree to which your sales are being bought by consumers that haven’t purchased from a brand in the last 12 months. It’s designed to illustrate how well you’re […]

Retail media tailwinds, headwinds, and self-assessment

Article in Briefings

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Ad Platform Winners in ’22 & Key Themes for ’23

Article in Briefings

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Analyzing Amazon’s 4Q22 Results

Article in Benchmarks

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Takeaways from Measuring Customer LTV via AMC Presentation

Article in Research

February 1, 20232 minute read Stratably hosted Patrick Miller from Ascential to explain how brands can measure customer lifetime value by cohort via AMC, and what actions that can drive. Watch the session hereCreate a competitive edgeWe often encourage Amazon NAMs, heads of eCommerce and their senior leadership colleagues to think about how they can create a […]

Are Posts, Live, and Influencers important for brands to grow on Amazon?

Article in Benchmarks

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How are brands shifting between Amazon ad types in ’23?

Article in Benchmarks

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Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

Article in Research

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