Tag: Amazon

Takeaways from Measuring Customer LTV via AMC Presentation

Article in Research

February 1, 20232 minute read Stratably hosted Patrick Miller from Ascential to explain how brands can measure customer lifetime value by cohort via AMC, and what actions that can drive. Watch the session hereCreate a competitive edgeWe often encourage Amazon NAMs, heads of eCommerce and their senior leadership colleagues to think about how they can create a […]

Are Posts, Live, and Influencers important for brands to grow on Amazon?

Article in Benchmarks

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How are brands shifting between Amazon ad types in ’23?

Article in Benchmarks

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Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

Article in Research

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1P Implications from Amazon's FBA CMS Initiative

Article in Briefings

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FBA CMS Impact on 1P, December retail sales, ROAS compares + more

Article in Research

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One-Third of Brands Aren’t Using a Full Funnel Approach with Amazon Advertising

Article in Benchmarks

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How are brands adjusting their Amazon ad plans in '23?

Article in Benchmarks

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]