July 13, 2022

9 minute read

Amazon Prime Day

Prime Day launched in 2015, right around the time I started researching this market, and this year’s event is unlike any other in its history given the macroeconomic pressure on the consumer and high inventory levels in select categories.

 

Yesterday, I analyzed a handful of categories to better understand what’s happening in terms of promotional depth and key initiatives like livestreaming and influencers.

 

Below are my real-time (i.e. rough!) notes, along with images capturing the main points.

 

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