October 18, 2023 @ 2pm EST


Is retail media incremental?


What influences that incrementality?


Join Russ Dieringer and guest presenter Skye Frontier for a session that dives into three counter-intuitive findings on retail media, including:

  1. Incremental sales can be higher than what we ad attributed sales measurements typically include
  2. Branded keywords can be incremental, but under specific circumstances
  3. Non-retail media significantly influences retail media performance

This session is designed for intermediate to advanced eCommerce practioners with experience on retail media.


All Signal, No Noise Format

  • 20 minutes of prepared remarks
  • 20 minutes of Q&A