October 18, 2023 @ 2pm EST
Is retail media incremental?
What influences that incrementality?
Join Russ Dieringer and guest presenter Skye Frontier for a session that dives into three counter-intuitive findings on retail media, including:
- Incremental sales can be higher than what we ad attributed sales measurements typically include
- Branded keywords can be incremental, but under specific circumstances
- Non-retail media significantly influences retail media performance
This session is designed for intermediate to advanced eCommerce practioners with experience on retail media.
All Signal, No Noise Format
- 20 minutes of prepared remarks
- 20 minutes of Q&A
