Category: Research

Takeaways from our Live Session on Retail Media Incrementality

Article in Research

October 18, 2023   Stratably hosted Skye Frontier from Incremental to share three counterintuitive lessons from his research on retail media incrementality. Key topics: Why retail media is challenging to measure Different approaches to retail media measurement Counterintuitive findings Ad-attributed sales are uncorrelated with incremental sales Branded keywords drive incremental sales for brands/products with low […]

eCommerce growth forecast in the Home & Kitchen category

Article in Briefings

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Benchmark Insights on Walmart’s Sales, Ads, and Promo Intensity

Article in Benchmarks

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Are Home Improvement shoppers returning to stores?

Article in Briefings

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Stratably’s Five-Step Framework for Navigating Amazon AVNs

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Competitive Threats on Walmart’s Marketplace…Takeaways from our Live Session

Article in Research

October 4, 2023   Stratably hosted Sergio Cruz from Flywheel to share tools, levers and competitive tactics brands can employ on a more crowded Walmart.com. Key topics: An overview of the Walmart.com selling models and different types of 3P sellers How to spot an invader – a 3P “clone” or “dupe” listing – and tactics […]

3 data points on Amazon’s sales, promotions, and advertising as we head into Q4

Article in Benchmarks

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Analyzing Costco’s digital business during its Aug-23 quarter

Article in Briefings

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