Category: Research

Breaking down demand, inflation, inventory and ad trends through the lens of 5 companies

Article in Briefings

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The Impact of Programmatic Offsite Media on Walmart and Target JBPs – Recap

Article in Research

February 9, 2023 Stratably hosted Mark Stamps from Harvest Group to explain the programmatic opportunity via Walmart Connect and Target Roundel, and how that flows through to the P&L and joint business planning. Watch the session hereWe’re in the early innings on adoption58% of webinar registrants report they are currently activating programmatic via Walmart and Target today. […]

Retail media tailwinds, headwinds, and self-assessment

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Ad Platform Winners in ’22 & Key Themes for ’23

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Analyzing Amazon’s 4Q22 Results

Article in Benchmarks

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Takeaways from Measuring Customer LTV via AMC Presentation

Article in Research

February 1, 20232 minute read Stratably hosted Patrick Miller from Ascential to explain how brands can measure customer lifetime value by cohort via AMC, and what actions that can drive. Watch the session hereCreate a competitive edgeWe often encourage Amazon NAMs, heads of eCommerce and their senior leadership colleagues to think about how they can create a […]

Are Posts, Live, and Influencers important for brands to grow on Amazon?

Article in Benchmarks

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How are brands shifting between Amazon ad types in ’23?

Article in Benchmarks

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