Category: Interactive

Self-assessments, quizzes, worksheets and more

Prime Day 2026 Recap and Self-Assessment

Article in Benchmarks

TL;DR: We estimate sales grew 8.9-9.5% year-over-year, inline with Amazon’s underlying growth rate heading in. No demand surprises, no meaningful share leakage to competing events, and another quarter of CPG outrunning the company average. Of course, results varied by individual company based on the degree of their promotional breadth and depth, and how they leveraged […]

Agentic Commerce: Start with Organizational Questions

Article in Benchmarks

TL;DR: Most brands are asking the wrong question about agentic commerce. Measurement gaps are real, but the bigger issue is organizational: 35% of enterprise brands have no one responsible for it. Leaders aren’t waiting for perfect data. They’ve named an owner and are actively testing. Pro Tip: Read the article first and then get tailored […]