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in Benchmarks
June 27, 2024 2 minute read Log in to download the full report linked at the bottom. With 2024 AVNs closed out for most brands, Stratably and Consulterce teamed up on a benchmark study to understand how the negotiations ended up, the impact to trade terms and profitability, and brands’ key focus areas going forward. […]
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in Briefings
June 24, 2024 3 minute read Amazon provides brands with an unprecedented number of tactics, tools, and programs (“levers”) to grow and manage their business. This challenges brands as it is difficult to parse the signal from the noise, especially if Amazon is pushing certain levers aggressively and / or media publications tout the latest […]
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June 17, 2024 2 minute read Log in to download the full report linked at the bottom Consumer brands built around brick & mortar (B&M) have found launching products on Amazon to be very challenging because: Amazon orders small initial qualities Amazon does not take responsibility for driving traffic to new items Brands must jumpstart […]
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in Briefings
June 13, 2024 5 minute read All digital leaders face the same challenge: so much to do, so little time (and budget, and resources)! With so many variables to manage – inventory, pricing, content, advertising, brand control, variations, brand stores, you name it! – one of the most important facets of the job is deciding […]
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in Briefings
June 2, 2024 2 minute read Brands have moved on from the retail media FOMO mentality of past years when a new retail media network (RMN) seemed to pop up weekly and brands felt a frantic pressure to invest in them all. They’ve come to terms with a few key facts: We’ll never have unlimited […]
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in Benchmarks
May 28, 2024 This Walmart Omnichannel Quarterly Business Review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. Insights that help answer key questions like: Where is Walmart’s growth coming from? How much should I spend on Walmart Connect? Am I missing out on […]
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in Briefings
May 22, 2024 This morning Target reported another quarter of sequential improvement in declining comps (down -3.7%) as softness in discretionary categories continues to ease. Digital turned the corner into positive comparable sales territory (+1.4%) to offset mid-single-digit declines (-4.8%) in the stores business. The company expects to return to positive growth in 2Q, with […]
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in Briefings
May 20, 2024 1 minute read Amazon annual vendor negotiations (AVNs) are a good thing. What are you talking about??? Let’s get into it. This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live […]