July 18, 2024 3 minute read Four years on from the pandemic and brands continue to waffle on the “importance” of digital as a sales channel (let alone digital marketing). Recent data on digital sales penetration reveals contradictions to the narrative of eCommerce stagnation post-pandemic. This analysis leverages internal benchmark data alongside the U.S. Census […]
July 10, 2024 4 minute read Midway through the year, our longstanding Amazon pulse benchmark checks in with the industry to understand real-time sales and advertising performance on Amazon as well as promotional dynamics and inventory levels. In this edition, we place a particular focus on how digital leaders should be thinking about the ultra-competitive […]
July 8, 2024 2 minute read Navigating Amazon’s competitive landscape requires knowing which strategies will drive the most profitable growth for your brand. Our latest benchmarking analysis and competitive edge diagram reveal the high impact yet underutilized tactics, while debunking common practices that may not yield significant results. In this article, we dive into the […]
June 27, 2024 2 minute read Log in to download the full report linked at the bottom. With 2024 AVNs closed out for most brands, Stratably and Consulterce teamed up on a benchmark study to understand how the negotiations ended up, the impact to trade terms and profitability, and brands’ key focus areas going forward. […]
June 25, 2024 Now that the 2024 AVN season has concluded, brands are eager to understand how their experience compared to their peers and how they can set themselves up for success in the year ahead and for 2025 negotiations. That’s why we partnered with Martin Heubel of Consulterce on a benchmark study of 252 […]
June 17, 2024 2 minute read Log in to download the full report linked at the bottom Consumer brands built around brick & mortar (B&M) have found launching products on Amazon to be very challenging because: Amazon orders small initial qualities Amazon does not take responsibility for driving traffic to new items Brands must jumpstart […]
June 10, 2024 3 minute read We shared benchmarking earlier this year suggesting paid search (and specifically, Sponsored Products) accounts for the majority of brands’ retail media spend. For instance, the growth in Amazon’s advertising business is driven primarily by Sponsored Products, despite it being the most mature ad type. Newer developments like Streaming TV […]
June 6, 2024 3 minute read It’s easy to put more money into retail media. Brands are doing it hand over fist. As a percentage of their sales, our benchmarking suggests: 74% of brands are increasing their retail media budgets this year1 Amazon budgets are growing 50-100 basis points annually 33% are increasing their Walmart […]