Category: Benchmarks

Benchmarking the Rising Promotional Climate at Walmart

Article in Benchmarks

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How Tariffs Are Impacting Walmart Connect Budgets

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How Tariffs are Shaping Walmart Sales Forecasts

Article in Benchmarks

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How Much Are Brands Raising Price on Amazon Due to Tariffs?

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How Amazon Vendors Are Responding to Tariff Pressure

Article in Benchmarks

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Analyzing Brands’ Promotional Plans for Extended Prime Day 2025

Article in Benchmarks

TL;DR: Despite tariff uncertainties, most brands plan to maintain or expand promotions for Prime Day 2025, reflecting continued consumer appetite for deals. 2 minute read In our latest benchmarking survey of 115 industry professionals across consumer brands, we assessed promotional strategies for Amazon Prime Day 2025, now extended from two to four days. Amazon’s extended […]

Benchmarking Tariffs’ Impact on Amazon Ad Budgets

Article in Benchmarks

TL;DR: Most brands are maintaining or slightly cutting their Amazon ad budgets in response to tariffs, the latter of which are more likely to have reduced their sales forecasts for the year. 2 minute read We benchmarked 142 individuals across consumer brands and agencies in June to understand precisely how they’re adjusting their Amazon strategy […]

Inventory Volatility on Amazon Amid Tariffs

Article in Benchmarks

TL;DR: Brands report mixed inventory experiences on Amazon due to tariffs, with significant correlation between inventory shifts and forecast adjustments. 1 minute read We benchmarked 115 individuals across consumer brands in June to understand what’s happening to their Amazon inventory levels compared to a year ago. The inventory picture has become volatile with Amazon (like […]