Author: Russ Dieringer

Cutting Amazon Ad Spend? You’re in the Minority

Article in Benchmarks

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The Second Order Effect of Cutting Amazon Ad Spend

Article in Benchmarks

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How to Catch Amazon Suppressions, CRaP Flags, and Buyability Issues

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Ad Spend in AVNs: Does it Count or Not?

Article in Benchmarks

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Amazon Ads Growing Faster as a Percent of Sales Vs. Peers

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Amazon’s Private Label Isn’t the Threat You Think It Is

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Target FY4Q25 Results and 5-Year Outlook Analysis

Article in Briefings

TL;DR: Target’s outlook for the year ahead reinforces value-focused consumer behavior persists, hurting its business while helping rivals Walmart and Amazon. Brands will be focused on leaning into personalized promotions, on-trend innovation, and digital excellence to capture share gains, while maintaining a moderate pace of spend on Roundel. 5 minute read Target reported its fiscal […]

CAGNY 2025 – CPG Growth Strategies Analyzed

Article in Briefings

TL;DR: Presenting CPG companies at CAGNY 2025 made it clear that AI, premiumization, and digital commerce are now critical for growth, with a widening gap between brands that fully integrate digital commerce versus those that still treat them as secondary. 1 minute read The 2025 CAGNY conference featured presentations from leading consumer packaged goods (CPG) […]