Author: Russ Dieringer

How to Educate Senior Leaders on eCommerce

Article in Building Blocks

January 15, 2024   A core responsibility for digital leaders is to educate their organization on how the retail market is changing.   It’s especially important to educate senior leaders because they control the corporate vision, incentives, and resources that are needed to power omnichannel excellence.   But this is easier said than done.   […]

Pureplay eTailers Outpacing the Market by Nearly 2x

Article in Briefings

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Brands Outperforming on Amazon this Holiday Despite More Difficulty Standing Out

Article in Benchmarks

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Amazon’s Strategic Advantage in a Value-Driven Market

Article in Briefings

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Analyzing Walmart’s 3Q23 Results

Article in Briefings

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Analyzing Target's 3Q23 Results

Article in Briefings

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Forecasting Amazon's Holiday Quarter: Trends and Opportunities

Article in Benchmarks

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Takeaways from our Live Session on Driving Google Traffic to Amazon

Article in Research

November 2, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on the pros and cons of using Google to drive traffic to Amazon.   While most brands default to driving Google traffic to their DTC site, Amazon offers conversion rate advantages that may be significant enough to offset the data, […]