Author: Russ Dieringer

3 Benchmarks on Amazon’s Sales, Ads, and Promotional Environment

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session on Amazon Content Best Practices

Article in Research

July 19, 2023   Stratably hosted Kiri Masters from Acadia to walk through best-in-class content examples on Amazon, along with why it’s important to invest in this area of your Amazon business.   Key topics included: What is product & brand content on Amazon? Why is it important to invest? Why is ROI of content […]

Challenges and Solutions to Price Matching and 3P Sellers

Article in Building Blocks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Amazon and Costco are the Exceptions to the Omnichannel Rule

Article in Briefings

July 3, 2023   The Omnichannel Rule: Since shoppers move fluidly across physical and digital channels to discover, consider and purchase items, retailers and brands need to be everywhere.   Walmart, Target, Kroger, Best Buy, etc. all fit the Rule. Omni-enablers like Instacart are helping retailers follow the Rule. Direct-to-Consumer brands expanding to physical retail […]

Takeaways from our Live Session on eCommerce Video

Article in Research

June 28, 2023   Stratably hosted Abigail Amundson from Flywheel Content Studio to walk through video strategies and tactics that can be applied to Amazon, Walmart and Target.   Key recommendations included: Match video content to the consumer journey Address purchase barriers eCommerce videos don’t need to be heavily produced   Watch The Recording Here […]

Stratably’s eTailer Index Analysis – 2023

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Six Ways to Improve Profitability on Amazon

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Takeaways from our Live Session on Amazon Advertising

Article in Research

June 21, 2023   Stratably hosted Brock Gettemeier from Sellozo, a Netrush Company, to share three tactical opportunities on Amazon Advertising. How to best influence organic rank via paid search placement multipliers More efficient alternatives to large Prime Day discounts Changes to the Sponsored Brand Video Ads   Watch The Recording Here Here’s what we […]