Author: Claire McBride

Benchmarking Insights to Inform your Pricing Strategy with Amazon

Article in Benchmarks

February 6, 2024 In part 1 of our AVN series yesterday, we learned that Amazon tends to be more profitable than conventional wisdom suggests. Putting price increases through has been an important lever to make that happen over the last several years. For instance, of the 32% of brands that grew their Amazon margins over […]

Myth-Busting Data on Brands’ Profit Margins with Amazon

Article in Benchmarks

February 5, 2024 We all know how the economics work on Amazon: “You can’t make money shipping products on Amazon” “They’ll just keep asking for more money every year” “It’s a drain on our resources” “Amazon is a money pit” … Right? These narratives get especially loud during AVN season when Amazon typically is asking […]

Takeaways from our Live Session on Amazon’s 4Q23 Results for Retail Leaders

Article in Forecasts

Stratably went live today to delve deep into Amazon’s 4th Quarter 2023 earnings report, helping retail leaders understand the implications for Amazon, the broader retail market, and the eCommerce industry as a whole. This session complemented our written recap (linked below) published yesterday evening after Amazon reported its results. Key topics from the session: How […]

How to Shatter 4 Silos Negatively Impacting Retail Media Performance

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

4 Charts to Build the Case for Greater Amazon Ad Funding

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

4 Ways to Sharpen your Competitive Edge on Amazon

Article in Briefings

January 10, 2024   Stratably’s Amazon Competitive Edge Diagram maps out a variety of levers, program, and options brands have to grow their business on Amazon.     By breaking these levers down by adoption (x axis) and impact (y axis), you can see which ones are: Table stakes, like Sponsored Products (top-right quadrant, high […]

3 Benchmark Insights on Target Roundel Investments

Article in Benchmarks

January 8, 2024   We recently benchmarked brands to better understand their sales performance, retail media performance, and 2024 investment plans with Target.   In this concise report, we share the detailed data points for you to benchmark against your own business, as well as perspective on brands’ retail media investment criteria that is driving […]

Stratably Live 2023: All Webinar Recaps & Replays

Article in Building Blocks

Jan 2, 2024   To kick off 2024, we’re sharing the recaps and replays of 33 webinars we hosted last year spanning eCommerce topics like Amazon, retail media, product content, and more.   If you’re tasked with educating your organization on eCommerce this year – or simply eager to sharpen your own axe – this […]