Author: Claire McBride

Amazon Learnings Directly from Brands: Amazon Vendor Services, Direct Import, and TikTok Shop for Amazon

Article in Briefings

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Summer 2026 Walmart Strategy Workbook

Article in Benchmarks

TL;DR: This comprehensive strategy workbook combines forecasts, consumer brand benchmarks, and expert intel with 5 hands-on tools for best-in-class Walmart strategy and execution in 2026-27. 1 minute read Log in to download the full workbook linked at the bottom Our Walmart Strategy Workbook includes All-Signal, No Noise insights retail leaders need to forecast their business, […]

Brands are Losing Messaging Control to Amazon’s On-PDP AI

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What Brands Are Actually Doing with Alexa for Shopping

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How Brands Balance Profitability and Growth During Amazon Launches

Article in Benchmarks

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Product Launch Discipline Remains a Major Weakness for Brands on Amazon

Article in Benchmarks

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Walmart Calendar 1Q26 Results: Key Takeaways for Consumer Brands

Article in Forecasts

TL;DR: Walmart delivered another strong quarter despite mounting macro pressure, with eCommerce once again driving 100% of incremental growth. Advertising, marketplace, fulfillment, and membership continue scaling rapidly, all with clear implications for consumer brands across pricing, assortment, media, content, and brand control decisions. 8 minute read Walmart delivered another strong quarter, accelerating growth and continuing […]

Amazon Data Adoption Is Growing Yet Strategic Action Still Lags

Article in Benchmarks

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