Author: Claire McBride

Benchmarking Brands’ Promotional Plans for 2025 Holiday Tentpoles on Amazon

Article in Benchmarks

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Smarter Amazon Price Scraping is Forcing a Rethink on Differentiation

Article in Benchmarks

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Prepping for Amazon AVNs 2026: Practical Insights to Kick Off Negotiation Season – Webinar Recap

Article in Research

TL;DR: Amazon enters the 2026 AVN season with both momentum and leverage which is likely to result in challenging negotiations and heavy investment requests from Amazon. Brands that invest in early and data-driven preparation, align internal teams, and proactively propose solutions can protect margins, turn missed opportunities into wins, and drive more collaborative and profitable […]

Amazon’s Unpredictable PO Patterns Are Compounding Forecasting Challenges

Article in Benchmarks

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Amazon AVN Case Study Exercise

Article in Building Blocks

TL;DR: Leverage this Stratably created case study that puts your team in the driver’s seat of a 2026 Amazon annual vendor negotiation (AVN). Use it to practice trade-offs, build alignment, and sharpen your negotiation playbook before the real conversations begin. 1 minute read Log in to download the Case Study Exercise at the bottom Annual […]

Kroger SWOT Analysis and Multi-Year Forecast

Article in Forecasts

TL;DR: Kroger continues to deliver modest topline growth with digital driving the majority of gains, but consumer brands face margin pressures, rising promotional asks, and private label momentum. 1 minute read Log in to access the full report linked at the bottom Our Kroger SWOT Analysis and Multi-Year Forecast is designed to give you a […]

Amazon Core Grocery Gains Perishables as Fresh Slips Further Off the Radar

Article in Benchmarks

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September 2025 Food & CPG Outlook

Article in Forecasts

TL;DR: CPG growth forecasts for 2025–2026 have edged higher following a stronger-than-expected 2Q, but consumer sentiment remains fragile and uncertainty persists. Margins are set to contract in 2025 under tariff and cost pressures, though still healthy relative to historic norms. Innovation, price pack architecture, disciplined pricing, sustained brand investment, targeted promotions, and eCommerce remain the […]