Author: Claire McBride

Scenario Planning for Amazon AVNs

Article in Research

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Taking a Proactive Approach to Amazon AVNs

Article in Research

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Are Brands Updating Walmart PDPs for Sparky?

Article in Benchmarks

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Costco December 2025 Update: Assessing its eCommerce Progress

Article in Forecasts

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Benchmarking Brands’ Promotional Plans for 2025 Holiday Tentpoles on Amazon

Article in Benchmarks

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Smarter Amazon Price Scraping is Forcing a Rethink on Differentiation

Article in Benchmarks

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Prepping for Amazon AVNs 2026: Practical Insights to Kick Off Negotiation Season – Webinar Recap

Article in Research

TL;DR: Amazon enters the 2026 AVN season with both momentum and leverage which is likely to result in challenging negotiations and heavy investment requests from Amazon. Brands that invest in early and data-driven preparation, align internal teams, and proactively propose solutions can protect margins, turn missed opportunities into wins, and drive more collaborative and profitable […]