Author: Claire McBride

Instacart Self-Assessment for 2027 Planning

Article in Benchmarks

Assess your Instacart strategy in two minutes across growth, ads, content, analytics, and ownership, then get personalized, research-backed recommendations for 2027. Instacart is a must-win account for grocery brands, capturing an outsized share of the categoryโ€™s incremental dollars. We forecast the platform’s gross transaction value (GTV) will grow +13.7% to over $48 billion in 2027, […]

Benchmark Insights and Real-World Advice for 2027 Amazon AVN Prep | Webinar Recap

Article in Briefings

TL;DR: Positive AVN outcomes are within reach, with 1-in-3 vendors seeing neutral to positive impacts to their margins, trade terms, and cost prices in 2026. Success requires year-round margin work, preparing quantified pain points, anchored opening asks, and pre-aligned escalation plans, understanding and exercising your commercial leverage, and steering investments towards growth drivers. 3 minute […]

Should You Sign a Walmart Connect JBP? Real Feedback from Brands

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

6 Ways Brands Defend Share Against Insurgents on Amazon

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

One in Three Brands Are Underfunding the Only Channel Thatโ€™s Growing

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Amazon Learnings Directly from Brands: One DC, On-Time Chargebacks, Shortages, and Catalog Cleanup

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Podcast: What Brands Need to Know About Winning at Walmart in 2027

Article in Interviews

TL;DR: Stratably’s Russ Dieringer and Claire McBride join the Unpacking the Digital Shelf podcast to break down Walmart’s latest quarter, how eCommerce is now driving all of Walmart’s incremental growth, and what brands are doing about Walmart’s push for assortment parity and its AI agent, Sparky. eCommerce is the sole growth channel for Walmart, a […]

What Separates a Successful Amazon AVN: Insights from a Benchmark Study of 227 1P Negotiations

Article in Benchmarks

TL;DR: Our third-annual Amazon AVN Benchmark Study of 227 1P negotiations unveils the vendor characteristics and negotiating strategies that define the most successful AVNs. Plus, the report includes a full-result appendix with one-click toggles to break out benchmarks by product category, company size, and region. This is Part II of the 2026 Amazon Vendor Negotiation (AVN) […]