Author: Claire McBride

Shopify Q2 2025 Results Signal Strength in DTC and eCommerce

Article in Briefings

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Instacart 2Q25 Results: Growth Trends, Advertising Challenges, and Brand Implications

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Sam’s Club Omnichannel Analysis: Digital Metrics, Omnichannel Capabilities, and MAP Developments

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Amazon Content Investment Brief Builder

Article in Briefings

TL;DR: This fillable one-page PowerPoint tool will help you build a business case for your next Amazon content investment. Whether you’re exploring PDP videos, Premium A+ modules, review integration, or brand stores, the brief guides you to assess and communicate the rationale, resourcing needs, and potential ROI, backed by Stratably benchmarking of 229 consumer brands. […]

Adoption and Impact of Amazon Brand Stores

Article in Benchmarks

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Brand Adoption of Amazon PDP Videos

Article in Benchmarks

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Navigating Cost Price Increases on Amazon – Webinar Recap

Article in Benchmarks

TL;DR: Cost price increase plans are widespread in 2025, with a benchmarked average increase of +5.7%. Success depends on approaching CPIs as a multi-phase process, backed by detailed cost data, awareness of Amazon’s margin logic, and clear evidence that retail prices are already moving up elsewhere. In the event of a CPI rejection, brands can […]

Is Premium A+ Content Worth It?

Article in Benchmarks

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