Author: Claire McBride

Only 7% of Vendors See Ad Spend Directly Tied to AVNs

Article in Benchmarks

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How Brands Account for Amazon Ads Spend in their P&L

Article in Benchmarks

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Brands are Planning to Reinvest More Amazon Sales into Ads

Article in Benchmarks

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Brandsโ€™ Real-World Feedback on Amazon Business

Article in Research

TL;DR: Amazon is escalating its push into B2B through Amazon Business, and while brands see opportunity, they highlight unfavorable economics, limited demand levers, and unclear payback. 6 minute read Amazon Business is increasingly positioned by Amazon as a strategic growth pillar, yet our research suggests the offering is being pushed despite limitations around its operating […]

Amazon AVNs 2026: Early Signals from 260+ Vendors (Webinar Recap)

Article in Benchmarks

TL;DR: Benchmarking data from 262 Amazon 1P vendors shows weakening margin health year-over-year, persistent pricing tension, and expanding Amazon investment asks, all of which raise the stakes for vendors heading into 2026 AVNs. In this webinar, we answered real-time AVN questions to help brands refine their negotiation strategies and drive stronger outcomes. 3 minute read […]

2026 Amazon Profitability & AVN Study

Article in Benchmarks

Benchmarking Insights from 262 1P Vendors on 2026 AVNs, Pricing Plans, Margin Health, and More 1 minute read (Full report available for download below) Annual Vendor Negotiations (AVNs) remain one of the most consequential moments of the year for Amazon 1P brands, with lasting implications for profitability, investment levels, and the overall trajectory of the […]

The Relationship Between Amazon Growth Expectations and Advertising Spend in 2026

Article in Benchmarks

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How to Avoid and Reclaim Amazon Shortage Deductions

Article in Research

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